OMCPL Set to Bring the The Color Run to 10 Cities in India
by Shantanu Jain Entertainment | October 10, 2017 | News
The Color Run, also known as the Happiest 5k run on the Planet, is a unique race that celebrates healthiness, happiness, and individuality. With over 6 million runners worldwide in 40+ countries, more than 400 cities, having already experienced the largest running series in the world, The Color Run is now making its debut in India, starting with 10 cities in its first year of inception.
Oaks Management Consulting Pvt. Ltd. (OMCPL), a leading experiential marketing agency headquartered in Mumbai is bringing The Color Run to India. The Color Run is known for taking the Color Runners to a world where anything is possible and inspires participants to make dreams a reality in this magical 5K course.
Color Runners will feel on top of the world in the classic powder Color Zones. Along the course, participants can paint their aspirations on the Dream Wall, snap whimsical photos with giant unicorns, and get the ultimate color inspiration as they party with friends at the Finish Festival amidst vibrant bursts of color throws.
As part of its debut in India, each Color Runner will receive a limited-edition Dream Tour race shirt, embroidered headband, a fun temporary tattoo, and a one-of-a-kind Unicorn Finisher’s Medal.
The Color Run India will flag off on December 17th in Bengaluru and move to Mumbai on Jan 14th, Delhi on Feb 11 followed by Pune, Hyderabad, Chandigarh, Indore, Jaipur, Ahmedabad and Kolkata.
Talking about bringing the property to India Rahul Gomes- Managing Director, OMCPL commented, “This year, India is all set to witness an explosion of colors. We at Oaks Management Consultancy Pvt. Ltd. (OMCPL) believe in creating unique IPs, and after completing 25 years in the industry we celebrate by presenting this game changing IP – The Color Run India. It is an event for all fitness levels, ages and backgrounds. Our tag line, “The Happiest 5K on the Planet,”was created after seeing the expressions of pure joy from participants. Color Runners vary in demographics and reasons for running. With no winners or official times, The Color Run caters to everyone—first time runners to seasoned athletes. Some Color Runners participate as a celebration and capstone of their healthy living accomplishments, while others participate for reasons unique to them. What are you running for?”
The Color Run is known for taking the Color Runners to a world where anything is possible and inspires participants to make dreams a reality in this magical 5K course.