Capgemini Celebrates 50th Year Milestone by Creating a Guinness World Record
by Shantanu Jain Marketing | September 28, 2017 | News
Guinness World Record Laqshya Live Experiences
Capgemini, the French multinational information technology consulting corporation headquartered in Paris, France recently completed 50 years of its establishment. To celebrate the milestone in the country, the corporate giant conceptualized a larger than life engagement activity that would make all their employees in the 7 cities of their operations in the country, a world record holder.
Capgemini conceptualized the idea of creating a Guinness World Record by having 4930 employees of the organization exercising to fitness video simultaneously in 7 cities across the country. The entire feat was judged by the Guinness adjudicators through online streaming and the activity made it into the Guinness Books on September 22, 2017.
This is the second time in two years when Capgemini has created a Guinness World Record. Last year, the IT brand created the record of most people participating in a Bollywood Dance Lesson.
Speaking on this occasion, Srinivas Kandula, Country Head of Capgemini in India, said, “I am overwhelmed by the enthusiasm shown by everyone who joined us in achieving the Guinness World Record title once more and congratulate each one of them in this marvelous feat. We started this milestone 50th year with MoveFifty and ROAR is supporting that exciting Group initiative to get everyone moving for charity. Both initiatives focus on driving employee wellness and high satisfaction quotient and making Capgemini in India an employer-of-choice. ROAR is also our attempt to help our employees live by one of our core values, which is fun and I can assure you we all had fun here today achieving this great result together.”
Laqshya Live Experiences were the agency partners for Capgemini and managed all the logistical arrangements for the brand to achieve the historic feat.
The entire feat was judged by the Guinness adjudicators through online streaming and the activity made it into the Guinness Books on September 22, 2017.