PUMA Partners with Selena Gomez to Create Marketing Campaigns
by EVENTFAQS Bureau Marketing | September 26, 2017 | News
PUMA, the Global Sports Brand has announced a long-terms partnership with Selena Gomez - singer, actress, and producer, who will work with the brand to design product and create marketing campaigns.
Selena will first appear in the brand’s newest campaign for the Phenom, an upcoming women’s footwear drop. This collaboration is to enhance PUMA women’s sportswear business, which has been reinvigorated in recent years and PUMA is expecting continued growth in this area.
Sharing the excitement over the association, Selena Gomez, says, “Being part of the PUMA family is very exciting for me. PUMA has changed the game when it comes to the mash-up of athletic wear and fashion. It’s amazing to see this influence on style and culture and I’m excited to be a part of it. I am hoping that we can create something special together. We already have some really cool projects in the works.”
Selena's work with the brand will be more than simply appearing in a campaign, she will be an active voice for the brand’s consumers.
Commenting on the partnership, Adam Petrick, Global Director for Brand and Marketing for PUMA say, “Selena is authentic, creative, talented, and fearlessly real. She is everything that today’s female consumer is looking for in a role model. Selena is a perfect partner for PUMA because she is not afraid of the challenges our world can offer; she fights and perseveres, which is exactly what PUMA is all about. She will not only represent our brand, but she will help to define and enhance our women’s business.”
Global sports brand PUMA has announced a long-term partnership with the singer, who will work with the brand to design product and create marketing campaigns.