Kestone Generates Customers for Dell Through a Series of Virtual Events

Marketing | September 22, 2017 | News

Kestone Dell India

Kestone has a unique Dell Virtual Event Platform to amplify Dell's presence and access to customers not only in Tier I cities, but also Tier 2 and 3 cities. Kestone concluded a series of virtual events held through June and July to enhance Dell's reach and scale of execution through audience generation by Virtual Event with Demand Generation Program.

Kestone’s scope of work included Creative & Content Management, Platform Management, Video Shooting & Editing, Audience Generation, Social Media Marketing and Lead Generation. The content for the virtual event included sessions by Dell experts and one-on-one conversations with customers. The events targeted IT Managers, Data Centre Managers, Data Security Managers and System Architects in over 50K companies across sectors.

The event  started with a Welcome & Keynote address by Michael Dell. This was followed by 5 Webcasts on Dell EMC -Transformation Begins Here by Srihari Palangala; Dell EMC –Driving the Transformation Agenda by Piyush Pushkal; Future Workforce; 3 Pillars of Workforce Transformation by Piyush Pushkal; and Digital Transformation Index. Five Solution booths offered networking opportunities for delegates.

Talking about what the virtual events achieved for Dell, Amalore Jude, Marketing Manager, Dell EMC, and Razia Ali, Marketing Consultant, Dell India Services International Pvt Ltd, Consumer and Small Business jointly stated, “We wanted to amplify our presence among our customers across tier I, II, III cities in India. At the same time we wanted a platform to engage with IT managers, data center managers, data security and system architects to talk about Dell EMC products and technologies that will power the workforce of tomorrow. Kestone introduced us to the idea of Virtual Event platform and how it had all the potential to create a much desired impact that multiple physical events across these cities will do. With their out of the box thinking and determined approach, the virtual event became a huge success in every aspect. Right from the selection of channels for marketing to creating engaging content, Kestone helped us and generated 5373+ registrations for the event, 2300+ attendees, 1300+ feedbacks from attendees and customers, and helped us tap 356 potential customers by the end of the project.”

With over 10 virtual events held across 2 months, Kestone shot over 20 videos. On challenges faced managing these virtual events, Rajnikanth Manoharan, Head – Service Delivery (CEP), Kestone said “This was the first time we were doing a virtual event for Dell. The biggest challenge was to create awareness about the event and to generate curiosity among the target audience as it was a new concept for Dell’s existing and potential customers. Besides, the other big challenge was to reach out to potential customers in Tier 2 & Tier 3 cities.”

Kestone’s scope of work included Creative & Content Management, Platform Management, Video Shooting & Editing, Audience Generation, Social Media Marketing and Lead Generation.

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