Percept ICE Manages the New Office Launch of DBS With Sachin Tendulkar
by EVENTFAQS Bureau Marketing | September 22, 2017 | News
Percept ICE Sachin Tendulkar Drum Cafe
Percept ICE, the Special Projects, Events and Conventions Domain Company of Percept Limited, bagged the prestigious mandate of conceptualising, managing, and executing the New Office Launch of DBS on September 5, 2017, at Express Towers, Nariman Point, Mumbai. The event saw a massive turnout of over 600 attendees, which included the top Management from the brand side in India and Singapore along with all employees of the Mumbai branch.
DBS is a leading financial services group in Asia, with over 280 branches across 18 markets. They are headquartered in Singapore, with a growing presence in Greater China, Southeast Asia and South Asia.
The aim of the launch of the New Office of DBS was to communicate a start-up culture organization that encouraged an agile work environment with flexible seating, social zones, and informal meeting areas that would further inspire innovation and ideation within the bank’s digitally-savvy workforce as they forge ahead to transform the future of banking with stakeholders.
Percept ICE’s scope of work spanned planning, conceptualising and executing a public unveil at the DBS office entrance along with multiple activities organised inside the office for the employees. Percept ICE also managed the end to end conceptualising of the event content, artist co-ordination, crowd management, branding and décor, the entire office set up, show management, and overseeing technical production of the event.
The highlight of the event was the 25ft high cloth unveiling of the office entrance along with multiple dancers amongst much fanfare when Piyush Gupta, Group CEO DBS arrived on September 4, 2017.
On September 5, Chief Guest SachinTendulkar, the face of DBS Bank, unveiled the Treasure’s lounge by scanning his hand digitally cueing the unveiling of the branding inside this exclusive lounge. This was followed by Piyush Gupta addressing the employees on the vision and goal for the new office launch. The event culminated with an interesting chat show between Sachin Tendulkar and Piyush Gupta. The show also featured an interactive session with Drum Café and ended on a high note with a selfie that featured Sachin Tendulkar, Piyush Gupta and all employees present at the event.
Commenting on the success of the event, Nazneen Karimi, Chief Executive Officer, Percept ICE said, “Percept ICE feels privileged to have been chosen by DBS to manage their ‘new office launch’ in Nariman Point, Mumbai. The experience of the entire event was splendid with the chat show with legendary cricketer Sachin Tendulkar serving as an amazing and memorable finale for every attending delegate. We are always committed when it comes to delivering on our client’s expectation and we are happy that we could deliver on both the client and guests expectations on ground. Congratulations to the Percept team on delivering such a terrific launch event!”
DBS is a leading financial services group in Asia, with over 280 branches across 18 markets. DBS is headquartered in Singapore, with a growing presence in Greater China, Southeast Asia and South Asia.