Toast Events Launches ‘Nissan Micra’ Fashion Edition inspired by Benetton

by  EVENTFAQS Bureau Marketing | September 21, 2017 | News

Toast Events Nissan United Colors of Benetton Ambience Mall

Toast Events conceptualised an event for Nissan India and Benetton India who came together for the launch of Fashion edition car with internal and external designs inspired by Benetton colours. It combined Benetton’s Italian fashion sensibilities and global taste with interiors brimming with structures patterns and a subtle array of colors.

Both the brands planned the Grand launch for Media on September 12 at Ambience Mall, Gurugram. The event started at Benetton Store with a candid chat session between Sundeep Chugh, Managing Director, Benetton India and Arun Malhotra, Managing Director, Nissan India along with the Bollywood Diva, Dia Mirza.  Both the brands talked about the association and how it will help both the brands with the kind of outlook Benetton has infused to the New Fashion Edition Car. Dia Mirza being the limelight spoke about Fashion, and how the styling, colours of the car make a difference and adds to the look and feel of it.

With an attendance of more than 70+ pax from Media fraternity; both from Automobile and Fashion Media house, the store was packed with Journos, Photographers, Magazines and Bloggers for the launch event. A small presentation by the duo on the association and Media addressing post unveiling the price of the Car took place at the Benetton, Ambience Mall store.

Post the press meet, Dia Mirza along with Chugh and Malhotra reached the Atrium to unveil the car amidst Media and Consumers. The Car was unveiled by them for the Media/ Bloggers present at the Atrium. The event space also got thronged by more than 500+ people to witness the new car for the first time. Open House questions by the Media, post the Unveil, to both the spokespersons along with Dia took place at the mall Atrium itself. FB live session of car unveil by Nissan, helped the brand reach out its followers & enhance the event reach.

Commenting on the event, Prateek Nagpal, CS Lead, Toast Events Delhi said, “This event was very close to us since 2 brands came together for this launch. Integration of both the brands from artworks to the On-ground visibility; it was very important for us to balance both the identities. Venue for press meet being Benetton Store and unveil of the Car at the Atrium, in front of the Store gave equal opportunity to Benetton to be present in the pictures clicked by the Media. All in all, it was a good experience for the Media & Guests and multiple meetings with both the brands helped us achieve the objectives successfully.”