Delhi, I Love You & Salt XP Partner for the Third Edition of Delhi Walk Festival

Entertainment | September 20, 2017 | News

Delhi Tourism Salt Experiential Marketing

The third edition of India’s first and largest Walk Festival-‘Delhi Walk Festival’ organized by Delhi, I Love you and SALT XP is slated to be held from November 2 to 12, 2017. This year’s edition builds on the stellar success of the previous two editions and promises to be bigger and better, with more walk leaders, fresh concepts, and more areas to explore in the city.

The initiative will over 11 days feature 170 walks led by renowned walk experts (organisations and individuals), with an aim to generate curiosity for the lesser known, appreciation for the unfamiliar, nostalgia for the outgoing and new possibilities for future Delhi. The Delhi Walk festival will celebrate the vibrancy and multiplicity of the capital while delving into its history, composite culture and myriad narratives. The organisations and individuals leading the walks include Sohail Hashmi, Sadia Dehlvi, Delhi Karavan, VikramSoni, Aanchal Malhotra, Shahzi Zaman, Sahapedia, Blindfold walk by Baldev Gulathi, Madhav Raman, Street Art Foundation, PuraniDilliWalonkiBaatein, Delhi Food Walks, Vicky Roy, amongst others.

One of India’s leading brand activation agencies, Salt XP, has been signed on as the promoter of the Delhi Walk Festival from this edition. The Company's main aim behind the association is to create, curate, collaborate and ideate the event which will give access to maximum people to experience Delhi and other large complex cities of India in the best way possible.

Speaking about the festival, Aastha Chauhan, Festival Director said, “The third edition of DWF is thrilled to have Salt XP on board as promoters and Abhinandita Mathur (researcher) as the curator. The incredible energy of our core team Kush Sethi, Simran Gill, Thomas Ellis and Alexis De Ducla is enriched by the partnership with Rahul Bhasin and his team at SaltXP. We are looking forward to taking this festival to other cities. Bangalore, Mumbai, and Jodhpur are on the cards. The DWF is obviously about walking. Walk - to discover, to get lost, to learn, to unlearn, to know your city better but mostly walk to find yourself through these myriad frameworks of urban existence. Sign up for YOUR walk.”

Sumit Chandhoke, CEO, Salt Experiential Marketing and Executive Producer, Delhi Walk Festival added, "The road not taken, the road less travelled, where the streets have no name – that’s where you find the real Delhi. To us, at Salt XP, the Delhi Walk Festival is special and unique, as it is out of the clutter of performance-based & dance music properties in the market. DWF is more inclusive and experiential for anyone who wishes to participate. The growth prospects of the Delhi Walk Festival are huge, as this is the only way you can truly touch, feel and experience this complex entity like Delhi with millennials old art, culture, heritage & food. With Incredible India now on board, we have an opportunity to present Delhi as not just the capital of India, but as a truly great destination of choice for locals and travelers alike.”

The third edition of India’s first and largest Walk Festival-‘Delhi Walk Festival’ organized by Delhi, I Love you and SALT XP is slated to be held from November 2 to 12, 2017.

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