Everything You Need to Know About ‘Indian Festival League’

Industry Watch | September 15, 2017 | News

Event Capital Deepak Choudhary EEMA KPMG

Time and again, our country has been referred to as the land of culture and festivals. As the Events Experiential Industry in India heads to the  ₹10,000 + crore mark, it’s time we have a massive platform to showcase our vast repertoire, and to connect with the audience at large to celebrate the spirit of India i.e. its Culture, Heritage and Values.

This is why the recently announced Indian Festival League, an initiative by Event Capital - A Laqshya Media Group Company under the guidance of Event and Entertainment Management Association (EEMA), promises to be a game-changer in the history of, not just Indian, but the global events industry as well.

First announced at the 10th edition of EEMAgine, the annual convention of India’s apex body for events and entertainment (EEMA), The Indian Festival League is not just another addition to the already existing 27 sporting leagues in India. Instead, the event is a first of its kind opportunity for event industry professionals that will also bring together 3 other mega industries: Entertainment, Culture & Tourism on one platform.


        (L-R) Deepak Choudhary, Director, Event Capital and Sabbas Joseph, President, EEMA

The Indian Festival League is slated to be a nationwide league for event industry professionals that will see participation from 8 teams representing 8 different states of the country. Each Franchisee team will consist of festival promoter (event agency), HNI/Corporate (Brand), Celebrities (Face of the festival) and the State Tourism Body. These teams would then have to produce a 5-hour on-ground festival showcasing the best of music, culture, food, art and other highlights of their state from February 24 to March 18, 2018. The Franchisee teams will then present their work at the grand finale of the league to be held on March 24, 2018, in Mumbai.

The judging process of the Indian Festival League will be moderated by KPMG right from the team bids  to the winner determination process based on the parameters set by them. All aspiring teams will have the opportunity to participate in the Indian Festival League and winners of the league will be rewarded with prize money. The state editions of the league and grand finale of the event will be showcased on partner OTT platforms.

The bid for Indian Festival League is set to open on September 18 at 10:00 AM and Event Capital will host a special document discussion for the same on September 19 at Taj Lands End Mumbai from 11 AM- 5 PM. The bid will close on September 29, 2017, at 5 PM. Interested parties can reach out to connect@indianfestivalleague.in for bid document availibility. 

The Indian Festival League is slated to be a nationwide league for event industry professionals that will see participation from 8 teams representing 8 different states of the country.

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