Smartphone Brand Comio Joins the Tribe as Title Partner of EVC 2017

Entertainment | September 15, 2017 | News

Comio Enchanted Valley Carnival Devraj Sanyal

One of India’s largest multi-genre music & camping festival Enchanted Valley Carnival has entered its fifth year and joining their tribe is the latest smartphone brand in the country ‘Comio’ which are now the title partner of the festival this year.

The Comio Enchanted Valley Carnival will be held on December 16 & 17, 2017 at Aamby Valley City, Lonavala featuring a host of musical performances, camping, adventure sports and much more.

The festival will mark Comio’s debut in the live experiential marketing space in the country. The recently launched smartphone, Comio, is a brand by Topwise Communication. Founded in June 2005, Topwise Communication is one of the biggest ODMs in China, and is among top three printed circuit board (PCBA) manufacturers in the country.

Comio Enchanted Valley Carnival, is a one-of-a-kind festival which brings out the best of music, camping and adventure by giving its patrons a memory of a lifetime. EVC features a full-fledged camping experience called ‘Enchanted Village’ alongside adventure sports activities & other distinctive experiences.

Devraj Sanyal, MD & CEO, Universal Music Group, India & South Asia said, "I am very pleased to welcome Comio as our Title partner for the landmark year 5 of EVC. Comio and EVC are totally aligned in terms of the target audience that they speak to through music, which is the most unifying art form of them all. Our youth outreach program through EVC -  EVC 365, EVC On Tour & EVC Yowza both nationally and locally will be greatly compounded by Comio's efforts alongside ours allowing us to take the brand COMIO EVC to a larger population than ever before as we cement ourselves as the region's largest multi genre music & camping festival."

Shoven Shah, Founder, EVC & Director, Twisted Entertainment (M) Pvt Ltd added, “I’m excited to have Comio on board as our Title partner. This partnership defines many firsts for our businesses. Our combined goal is to take the 5th edition of the festival to a path-breaking level for the Global & Indian music industry. The powerful combination of Comio & EVC will help us target the young demographic in a larger way than ever before.”

Sumit Sehgal, Chief Marketing Officer, COMIO commented on the partnership saying, “As a brand we have a clear vision of building preference & affinity amongst the youth. EVC hits the bullseye on this sentiment and is the perfect partner for Comio to converse with its audience. Music is a popular genre’ with this segment and therefore an important cornerstone of our youth engagement strategy in order to build a loved and vibrant brand. We look forward to this partnership.”

Over the years, EVC has featured a host of international artists such as Flo Rida, David Guetta, Martin Garrix, Tiesto, Fatboy Slim, Ferry Corsten, Alan Walker, Taio Cruz, Chris Liebing, Dubfire as well as some of the biggest names from the Indian Music Industry such as - Arijit Singh, Farhan Live, Badshah, Papon, Arjun Kanungo, DJ Chetas and more who have showcased electrifying performances at the festival.

EVC was a smashing success in 2016 with approximately 25,000 festivals goers & close to 4700 campers at Aamby Valley City and is all geared up for another massive gathering this year that will be bringing together a mix of musical talents never witnessed before.

The Comio Enchanted Valley Carnival will be held on December 16 & 17, 2017 at Aamby Valley City, Lonavala featuring a host of musical performances, camping, adventure sports & much more.

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