Highlights from EEMAgine Day 2 + Winners List at EEMAX Global 2017

Business Events | September 1, 2017 | News

EEMA EEMAGINE EEMAX

Day 2 of EEMAgine continued in the ballroom of host venue the Pullman Hotel New Delhi Aerocity. Kick starting with a session on Transformation through Culture, a conversation between Laura Mackenzie-Stuart, Director Creative-Scotland and Vijay Nair. The session highlighted insights on Edinburgh being a Festival City for the past 70 years!

The next session on Customer Transformation by Rishi Jaitly, CEO, Times Bridge, highlighted the fast pace at which customers are evolving and their media usage and consumption patterns. A session meant to prepare delegates on how to create Experiential campaigns that are targeted to these 'new, transforming customers'.

The session of Transforming Public Opinion, featured Roma Balwani, President Group Communications, CSR and Sustainability, Vedanta Group; Sonia Huria, Sr. VP and Head - Communications and CSR, Viacom 18; who both demonstrated through case studies of their own companies how intelligent campaigns and social responsible messaging could transform customer and public opinion. 

The session on Life Transformation, indeed the most inspiring session of the conference, featured Mark Inglis, double amputee, Everest climber and Motivational Guru. Inglis took the delegation through his brave story of overcoming adversities by having knowledge about a situation, and keeping faith that one can and will surpass all challenges.

The special edition of the EEMA 10 years coffee table book, signed by AR Rahman, Babul Supriyo and all 3 EEMA presidents (past and present) was auctioned amongst delegates. The proceed from the auction are going to be donated to AR Rahman's Foundation. The highest bid was an astounding INR 10 Lakhs, put in by Bhavnesh Sawhney of Wedniksha (a group company of Wizcraft), who then received the special edition, first print of the coffee table book.

The afternoon also featured the momentous launch of the first of its kind initiative by Event Capital- Indian Festival League! A unique IP that will have state teams from all over the country, consortiums of media and event organizers owning teams, and the whole property functioning as a full fledged league, with state teams competing with one another until a final team winner is declared following a robust audience voting process. The bids for teams will open later this month. EVENTFAQS  will have a detailed report on the Indian Festival League, shortly.

Sessions post lunch were titled Manthan, and followed an informal, conversational format, where agency members grouped under the wedding industry and the Experiential marketing industry. Each group discussed and prioritized top challenges in their current work environment and brainstormed practical solutions they could take up, as EEMA to help in such scenarios.

While the formal proceeding of the EEMAgine convention concluded here, delegates and guests regrouped at the Kingdom of Dreams for the EEMAX Global Awards Ceremony. The evening featured the hilarious improv comedy duo, Danish Sait and Sumukhi Suresh, who kept audiences in splits with their cheeky insights and tongue in cheek humour about prominent members and situations in EEMA. 

The ceremony also had EEMA Original Limericks, featuring popular Radio personalities from across the country in their quintessential styles reciting short rhymes about the business of Experiential marketing and weddings. These videos were played between award segments and featured the likes of, Rishi K, Malishka, Roshan Abbas and others.

The award ceremony, hosted through Voice Overs by Brian Tellis, was also dedicated to the Women of the Experiential Industry, with all award presenter sets featuring only women from the industry. Communique Marketing Solutions lead the metal charts at EEMAX Global with 11 Metals followed by E-Factor Entertaimment  and Wizcraft with 10 Metals each. 

Here is the full list of EEMAX Awards 2017 winners:

AWARD NO 1 - Best New IP - Event or Activation
Silver- Tarsame Mittal Talent management
Bronze-A2Z Events
 
AWARD NO 2 - Best use of Technology for an Event or Activation
Silver- B Toss Productions
Silver- Lakshay Live Experiences
Silver- Communique Marketing Solutions
Silver- Salt Experiences
Bronze- Lakshay live experiences
 
AWARD NO 3 - Best use of Digital Marketing for an Event or Activation
Silver- Communique marketing solutions
Bronze- Madisson OOH
 
AWARD NO 4 - Best Integrated Communication Program for an IP
Silver- Tarsame Mittal Talent management
Bronze- Fountain Head
 
GP SET 2
AWARD NO 5 - Best Internal Event or Activation
Gold- Fountain Head
Silver- Wizcraft
Bronze- Fountain Head
 
AWARD NO 6 - Best Social Media Amplification or Mobile Application for an Event or Activation
Silver- Jagran Solutions
Bronze- Hansa Events
Bronze- Wizcraft
 
AWARD NO 7 - Best Event Management & Experiential Marketing Education Programn
Gold- Wizcraft
 
GP SET 3
AWARD NO 8 - Best IP - Event or Activation
Gold- Wizcraft
Silver- Lalloo Ji
Bronze- Efactor Entertainment
 
AWARD NO 9 - Best CSR Event or Activation Initiative
Silver- The Social Street
Bronze- The Social Street
 
AWARD NO 10 - Best Exhibition Space or Retail Display or Experience Centre
Gold- CS Direkt
Silver- CPM India Sales & Marketing
Bronze- Aura Integrated Solutions
Bronze- Aura Integrated Solutions
 
GP SET 4
AWARD NO 11 - Best Décor Design for a Wedding or Social Event
Gold- Touchwood Group
Silver- Efactor Entertainment
Bronze- Efactor Entertainment
 
AWARD NO 12 - Best School or Youth Activation
Gold- Victor Tango Entertainment
Gold- Victor Tango Entertainment
Silver- The Social Street
Bronze- Communique Marketing Solutions
 
AWARD NO 13 - Best ROAD SHOW Activation
Gold- Vibgyor Brand Services
Silver- Lakshay Live Experiences
Bronze- Jagran Solutions
 
GP SET 5
 
AWARD NO 15 - Best Product or Service Launch Event
Silver- Communique Marketing Solutions
Silver- Communique Marketing Solutions
Bronze- Madisson OOH
 
AWARD NO 16 - Best Dealer Activation
Gold- CPM India Sales & Marketing
Silver- Aura Integrates Solutions
Bronze- Vibgyor Brand Services
 
AWARD NO 17 - Best Televised Event
Gold- Wizcraft
Silver- Wizcraft
Bronze- Wizcraft
 
AWARD NO 18 - Best MICE Event
Gold- Communique Marketing Solutions
Silver- Communique Marketing Solutions
Bronze- ICWF events
 
GP SET 6
AWARD NO 19 - Best Product Launch Activation
Silver- Communique Marketing Solutions
Bronze- Madisson OOH
 
AWARD NO 20 - Best Destination Wedding
Gold- Efactor entertainment
Silver- Touchwood Group
Bronze- Ankita Chugh Weddings
 
AWARD NO 21 - Best Ceremony for Sports
Gold- Showtime Events India
Silver- CRI events 
 
AWARD NO 22 - Best Execution of a Sports Event
Gold- Aura Integrated Solutions
Silver- Jagran Solutions
Bronze- Brand Promotions India
 
AWARD NO 23 - Best Event for the Govt
Gold- Efactor Entertainment
Silver- Efactor Entertainment
Bronze- Showtime
Bronze- Efactor Entertainment
 
GP SET 7
AWARD NO 24 - Best Entertainment Design and Execution for a Wedding/Social Event
Silver- Momentum Group
Bronze- Cineyug International Entertainment
 
AWARD NO 25 - Best Social event other than wedding
Gold- Aura Integrated Solutions
Gold- Communique Marketing Solutions
Silver- Efactor Entertainment
Bronze- Fountain Head
 
AWARD NO 26 - Best Mall or Instore Activation
Gold- The Social Street
Silver- Pilcrow Communication
Silver- Wizcraft
Bronze- CPM India Sales & Entertainment
 
AWARD NO 27 - Best International Event
Gold- Salt Experiences
Silver- Communique Marketing Solutions
Bronze- Wizcraft
 
AWARD NO 28 - Best Public Event (Ticketed + Non Ticketed)
Gold- Efactor Entertainment
Gold- Manimus Mice & MediaSolutions
Silver- Lakshay Live Experiences
Bronze- Innobuzz Marketing Solutions
 
AWARD NO 29 - Best Wedding
Gold- Efactor Entertainment
Silver- Touchwood Group
Bronze- Momentum Group
 
AWARD NO 30 -Best Consumer Activation (overall)
Silver- Victor Tango Entertainment
Bronze- Communique Marketing Solutions
 
AWARD NO 31 - Best Signature Event
Gold- Lalloo Ji
Silver- CS Direkt
Bronze- Wizcraft

Day 2 of EEMAgine was dedicated to sessions highlighting transformation, and concluded with the grand EEMAX Awards ceremony at the Kingdom of Dreams.

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