Malaika Arora Launches Ice Cube 2.0 for RichFeel at Taj Lands End, Mumbai
by EVENTFAQS Bureau Marketing | September 8, 2017 | News
Malaika Arora RichFeel Taj Lands End
RichFeel, the pioneer of trichology in India providing expertise in hair and personal care has unveiled renowned Bollywood actress Malaika Arora as the face of the brand and introduced Europe’s most advanced laser hair reduction technology called Ice Cube 2.0. A revolutionary Cool Brush Hair Reduction Treatment that cools the skin while it makes it silky.
This launch event was held on September 7, 2017 at Taj Lands End, Mumbai in presence of Malaika Arora along with Dr. Apoorva Shah, Founder, RichFeel & Dr. Sonal Shah, Co-founder, RichFeel respectively.
Speaking about the development, Dr. Apoorva Shah, Founder, RichFeel said, "We timed the launch of this breakthrough service of RifchFeel with beginning our association with Malaika Arora. This is a moment of immense pride for us as we believe that the legacy of RichFeel is crowned by getting her on board. Malaika Arora will be the national brand ambassador for all RichFeel products and services.”
On Malaika as brand ambassador, he went on, “Malaika Arora shares the missionary zeal and a true portrayal of our vision of being sprightly and successful. Our association is the right fit with many common factors and I am sure this alliance will emphasize RichFeel as the best choice for our patrons.”
Dr. Sonal Shah, Co-founder, RichFeel added, “There is a great sense of excitement in the company, combining our powerful skill and knowledge with Malaika’s glamour and allure.”
Speaking on the association, Actress Malaika Arora said, “I’m clear I will only be associated with the brands that meet my standards of excellence. RichFeel is definitely the brand of my choice. They know hair better than anyone I have spoken to either in India or abroad. Their product quality is something I would be proud to be associated with. Their mission of beauty through healthy hair is very relevant to the young country we are. I am working closely with them on my ideas too. After all, who knows hair better than RichFeel?”
From their research labs in Italy and Switzerland, RichFeel have been reforming continuously. The benefit of these advancements has been enjoyed by celebrities and other patrons in countless cities across the length and breadth of India. Closely associated with the Femina Miss India contests, RichFeel has transformed some of India’s most breathtaking women such as Celina Jaitley.
RichFeel, the pioneer of trichology in India providing expertise in hair and personal care has unveiled renowned Bollywood actress Malaika Arora as the face of the brand.