EEMA Gears up To Celebrate a Decade of Transformation at EEMAGINE 2017; Releases Agenda

Business Events | September 6, 2017 | News

EEMAGINE EEMAX Sabbas Joseph Pullman Hotel

EEMAGINE 2017 organised by the country’s apex events organization, Event and Entertainment Management Association (EEMA), is slated to be held from September 8 to10, 2017 at Hotel Pullman, Aerocity, New Delhi. An annual event, targeted at the events and experiential industry within India, EEMA is all set to celebrate the 10th edition of the convention under the theme “A Decade of Transformation.”

Since its inception in 2007, EEMA has shown rapid growth in membership to include all significant organised players in the event industry across the length and breadth of the country. The prestigious event will mark the celebration of the 10 successful years of the association, featuring profound panel discussions, workshops, enthralling performances by prominent artists and experiential elements and the presence of high-profile personalities.

The various panel discussions and talks to be held at EEMAGINE 2017 will highlight The Experience Industry leaving no sphere untouched from education to entertainment, sports, culinary, music, technology, arts, travel and tourism and events among others.

Commenting on the occasion, Sabbas Joseph, President, EEMA commented, “We at EEMA are pleased to celebrate our 10th edition focusing on A Decade of Transformation as the core theme keeping in mind how the industry and the country as a whole has grown at an unimaginable pace. We aim to bring together the country’s leading Events and Experiential Marketing industry of India under one unified annual event and recognize and felicitate excellence with the industry's most coveted awards – EEMAX Global.”

Apart from the sessions, the convention will also feature a walk-a-thon titled, WE Care Walk in Association with Pinkathon. The initiative has been planned for the industry to come together to put their force behind creating a gender equal, safe work environment for female employees. Noteworthy acts like the Haka, a never seen before traditional war dance from the Maori people of New Zealand, an eleven-piece sitar symphony and a ten-piece flute symphony to enthrall the guests present will also be a part of the event.

Honouring and celebrating the backbone of the industry, the service providers in the business that have supported the industry to transform and create magic will be facilitated at the Spotlight Awards.

EEMAGINE 2017 is scheduled to conclude with the industry’s most coveted EEMAX Global awards at the Kingdom of Dreams.

Below is the schedule for EEMAGINE 2017.

September 8th EEMA DAY
Morning EEMA Office blessing
2.30 PM AGM Commences
  Welcome by Mandeep Singh, General Secretary, EEMA
2.40 PM EY White Paper presentation
  Ashish Pherwani, Partner- EY
3.00 PM AGM commences
  Entertainment and dinner
  Performance by Monali Thakur
September 9th EEMAGINE2017 commences at The Pullman Hotel, Aerocity
7.00 AM WE CARE Power Walk
10:00 AM Inaugural Session
10.30 am Emcee opens event : Geetika Ganju Dhar
10.33 am National Anthem  NAKSHATRA 10 piece flute symphony
10.45 am Opening film 
10.50 am Let's Do the Haka : Celebrating Our Togetherness
11.20 am Interactive Session with Three EEMA Presidents
  Michael Menezes-Brian Tellis-Sabbas Joseph
  EY White Paper on EVENT INDUSTRY launched
  Putting a Value to What You Do
  Vikram Sakhuja, CEO, Madison Media
  Moderator : Atul Nath
12.10 PM #HarIndianKaMoonshot. Get ready for the first Indian event on the Moon
  A presentation by the founders of Team Indus
  70 years of Edinburgh as a Festival City
  Laura Mackenzie-Stuart, Director-Creative Scotland
  Moderator: Vijay Nair
  Under-17 World Cup : Welcome to India
  Joy Bhattacharjya, Project Director, FIFA, U-17 World Cup
  Moderator : Vivek Singh
1.20 PM Building National Unity through Sports
  Rajyavardhan Rathore, Union Minister of Youth Affairs and Sports*
1.30 pm Arif Patel, Director, Accor Group
1:45 PM - 3.00 PM LUNCH
3.00 pm - 5.30 pm BREAKOUTS
3.00 pm - 5.30 pm Technology for Experiences : TRACK 1
  Followed by Panel Discussion: EEMAgining the Future with Microsft Hololens
3.30 - 5.30 pm The Art of Design, Presentation and Curation : TRACK 2
3.30-4.00 pm Mayuri Upadhaya, Nritarutya : Live demo.
4.00 pm - 4.30 pm The Art of Design
  Sumant Jaikishan
  Puneet Dussaj
  Moderator : Vijay Arora
4.30 pm - 5.30 pm The Art of Curating Music Festivals
  Siddharth Chaturvedi, Taalbelia
  Vijay Nair, NH7
  Tarsame Mittal, Bollywood Music Project
  Moderator : Samit Garg
3.30 - 5.30 pm Clients, Agencies- Food for thought : TRACK 3
3.30 pm - 4.30 pm Trends in Culinary Experiences for Events
  Ranveer Brar, celebrated chef and food stylist
  Ajay Anand, Executive Chef, Pullman Hotel
  Manisha Bhasin, Senior Executive Chef, ITC Maurya
  Zorawar Kalra, Founder & Managing Director, Jiggs Kalra
  Moderator: Bikramjit Ray, Executive Editor, BW Hotelier
4.30 - 5.30 pm What do Clients want from their agencies
  Lydia Buthello, Head- Brand Experience and Events, Star Network
  Samar Singh Sheikhawat, VP-Marketing, United Breweries
  Anshuman Goenka, Category Head-Ready to drink beverages, AMEA-Bacardi India Pvt Ltd
  Poonam Kaul, Vice President, Pepsico India
  Moderator : Yamini Singh, Managing Editor, Everything Experiential & BW Applause
3.30 - 5.30 pm Event Industry Discovery : TRACK 4
3.30 - 4.30 pm Event Safety Workshop : YES WE ARE SAFE
  Sid Ganeriwalla + Vijay Nair
4.30 pm - 5.30 pm Building Valuation & The Right time to Exit your business / IP
  a session curated by Deepak Choudhary- Director, Event Capital
  Roshan Abbas- MD, Geomtery Global Encompass Network;  Harshad Chavan- MD, Toast Events; Brian Tellis- Chairman, Fountainhead MKTG, Vivek Bhargava- CEO, DAN Performance and Sachin Mutreja-Director, Scapes India
  Moderator: Roshan Abbas, Member, National Advisory Council- EEMA
8:00 PM Celebration dinner -n- Cocktails
  Anchor : Geetika Ganju Dhar
  Amar Bhatia on the Piano
  In conversation with AR Rahman …Roshan Abbas
  Launch of coffee table book
  Hon'ble Babul Supriyo, Minister of State for Heavy Industry speaks
  Performance by MIX TAPE: Irrfan, Divya, Shruti Pathak, Asees Kaur
  DJ Khushi
September 10th    
10.30 AM Welcome  
10.35 AM SITARA: 11-piece symphony performs Vande Mataram   
10.45 AM Let's do the Haka  
  The Rise of the Connected Customer  
  Rishi Jaitly, CEO, Times Bridge  
  Moderator : Mandeep Singh, General Secretary-EEMA  
  The Power to Influence: (Events-digital-PR…working together)  
  Dilip Cherian, Communications Consultant and Political Campaign Advisor  
  Roma Balwani, President-Group Communications, CSR & Sustainability, Vedanta Group  
  Sonia Huria, Senior VP and Head-Communications & CSR, Viacom18  
  Moderator: Anurag Batra, Managing Editor, BW Business World  
  Inspiring Transformation  
  Mark Inglis  
  Climber who lost both legs; Everest climber  
  Transformational Guru, global motivational speaker  
  Moderator : Shivaani Sen, Member-EEMA and Anchor  
1.20 PM Honouring Our Partners & Sponsors  
2:00 PM LUNCH  
3.00 pm - 4.30 pm MANTHAN  
  Round table for Weddings and Social Events  
  Chair: Sabbas Joseph  
  Coordinator : Rajeev Jain, Samit Garg, Vijay Arora, Chetan Vohra, Rakhi Kankaria, Gautam Jain
  Round table for Experiential Marketing  
  Chair: Michael Menezes  
  Coordinators : Sanjeev Pasricha, Mandeep Singh, Atul Nath, Sushma Gaikwad, Sid Ganeriwalla
7:00 PM Cocktails and welcome @ Kingdom of Dreams  
8.00 PM EEMAX GLOBAL AWARDS ceremony begins in Nautanki Mahal  
10.30 PM Cocktails n dinner outside Nautanki Mahal  
  Performers: Nasha and band  
  DJ Sumit Sethi and Barkha Kaul  

EEMAGINE 2017 will conclude with one of the industry's most coveted awards – EEMAX Global, at the Kingdom of Dreams.

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