First Chapter of Radisson Blu’s ‘The Art Of Weddings’ Concludes on a High Note in Delhi

Weddings | August 30, 2017 | News

Radisson Blu Carlson Rezidor Hotel Group

The first chapter of ‘The Art of Weddings’ by Radisson Blu concluded in the national capital at Radisson Blu New Delhi Paschim Vihar on August 26. The campaign was rolled out in the form of a two-day lavish experiential ‘Wedding fair’ that brought together the finest names in wedding services under one roof for a truly elegant, stylish and sophisticated wedding experience.

The visitors of “The Art of Weddings” got a chance to attend an exclusive line up of master classes by profound industry veterans who revealed the tips and tricks to the perfect dream wedding. Payal Singhal presented ‘The Azure Collection’; an exclusive line designed for Radisson Blu and reviled how to create a perfect bridal trousseau. Renowned celebrity chef from Radisson Blu, Rakesh Sethi presented a talk on creating the apt wedding menu for the coming season. Famous makeup artist Kangna Kochar talked about the latest trends in the makeup world. India’s leading photographer Ramit Batra gave useful tips on preserving albums. Attendees also learned how to create an unforgettable destination wedding, select an ideal wedding invitation, latest trends in gift packing, styles and flavours in the world of wedding cakes and much more.

Sandy Russell, vice president, commercial operations, Asia Pacific, Carlson Rezidor Hotel Group said, “India is a very important market for us where we are committed to strengthening our brand presence. The ‘Art of Weddings’ taps on the huge potential of the wedding market in India and is unique in its targeting, delivery and reach. The campaign is designed to create personalised wedding experiences and we are confident that the campaign will resonate strongly with consumers in the country.”

Raj Rana, chief executive officer, South Asia, Carlson Rezidor Hotel Group said, “We are excited to launch The Art of Weddings in India where we have Radisson Blu hotels located in primary and secondary cities. We believe that Radisson Blu with its service philosophy of ‘Yes I Can!SM is uniquely positioned to deliver a one-stop destination for all wedding needs of the Indian consumer. By introducing this campaign across all Radisson Blu hotels in India at one-go, we have ensured an inclusive, consistent and seamless experience for all guests looking to book their special occasion with us and we hope to leverage our strong brand presence across the country to maximise guest service.”

‘The Art of Weddings’ is targeted at new age Indian couples and brings together the finest names in wedding services for a truly elegant, stylish and sophisticated wedding experience.

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