The 16th Edition Family Fun Car Rally Sees Over 100 Participating Teams & a Stylish Product Launch

Marketing | August 31, 2017 | News

Rajeev Jain Rashi Entertainment

The 16th edition of the Family Fun Car Rally was flagged off by Kailash Gahlot (Minister of Transport, Revenue, and Law & IT at Government of NCT of Delhi) from The Grand, Vasant Kunj, amidst an environment of wholesome fun and festivity on August 27, 2017 in New Delhi.

It is reported that over 100 families participated in the rally with their swanky cars, dressed up in the most stylized & thematic designer clothes to match the theme of the rally, ‘Energy’.

This years’ edition of the Family Fun Car Rally witnessed many cutting-edge technologies as the rally was based on Mobile App, Navigation, and Clue Searching. More than 10 clues and 10 tasks were given to each participating team to solve and arrive at a score. In the 70-km distance, the rally covered all the important monuments and heritage points of the Capital.

Also, a part of the event this year was the product launch of Up ‘n’ Up- the first energy product in India. Speaking on this occasion, Mr. Yogesh Jain (MD of UP ‘N’ UP) said, “We have been associated with Family Fun Car Rally because we believe that this a very energetic family car rally and our drink is an elixir of energy.”

The high-octane brand unveiling extravaganza began with the scintillating presence of 15 Live Fashion Models and the glittering performance of the Fire Band. The audience was invited to taste the product and a quick feedback was recorded.

To raise the morale of participants as well as organizers of the 16th Family Fun Car Rally, Kailash Gahlot remarked, “It’s a very entertaining event for the Delhiites, and I appreciate the efforts of Rashi Entertainment for bringing a family oriented fun concept in the Capital. Moreover, the theme of the event is very purposeful and I am pleased to see that every family has conveyed the message in its own style.”

While the man behind the concept of Family Fun Car Rally - Mr. Rajeev Jain, Director Rashi Entertainment expressed his enthusiasm in the following words, “The public response to the 16th Family Fun Car Rally was incredibly overwhelming as all the families were looking great in their beautifully decorated cars. They have fully cooperated with us to make the event a big success. And, it is inspiring to see that families of Delhi are constantly participating in the rally for the last 16 years.”  

The Family Fun Car Rally is the intellectual Property of Rashi Entertainment since 2001. This annual event is a unique platform to bring in families from different households together and associate it with brands to give them utmost mileage in the city along with serving the contestants a high dose of entertainment. The rally has been repeatedly awarded for its consistent performance.

It is reported that over 100 families participated in the rally with their swanky cars, dressed up in the most stylized & thematic designer clothes to match the theme of the rally, ‘Energy’.

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