Tata Nexon Media Drive in Kochi Transformed into a Stunning Spectacle by 70 EMG
by Shantanu Jain Marketing | August 24, 2017 | News
Tata Nexon 70 EMG Tata Motors
Nexon, the new SUV from Tata Motors was showcased to the conventional and non-conventional media in the form of a media drive in Kochi from July 25-29, 2017. 70 EMG was roped in by the automobile giant to manage all aspects of the project execution.
The product is the first of its kind from the brand Tata Motors and the brief shared with 70 EMG by the brand was to create a clutter-breaking idea that would do justice to the versatility that the new Tata Nexon boasts of. This idea of versatility and the capability inspired 70 EMG to venture into the thought of ‘Exploration’.
Thus, developed an idea that could truly celebrate the spirit of Exploration, Travel, and Adventure for the brand. Given the picturesque natural terrains of the city, the agency curated a ‘Festival of Exploration’.
As part of the initiative, the young and vibrant tribe of auto enthusiasts came together to experience & explore the subculture, music, food, art and breathtaking natural beauty all in the drive. The calmness and serenity of Kochi became the perfect setting for hosting this ‘Festival of Exploration.’
The result for the brand was a spectacular event where the drive experience, starting from the arrival till departure was a festival where guests experienced new destinations, tried new cuisines, explored new routes and took home a bag full of memories. 70 EMG took care of the drive management, hospitality, overall set design, production, event show flow and logistics management of guests & cars.
The media drive was attended by key media channels, journalists, auto magazine editors, bloggers, and dealers. In the gallery below are a few memories we stole from the event.
Given the picturesque natural terrains of the city, the agency curated a ‘Festival of Exploration’ for the brand.