EEMAGINE 2017 Set to Celebrate ‘A Decade of Transformation’ of the Indian Events Industry

Industry Watch | August 22, 2017 | News


2017 is a year of celebration for the Indian events industry as India’s apex body for the experiential space, The Event & Entertainment Management Association (EEMA) completes 10 remarkable years of working together as an association.

Pegged at INR 7000 crores, India’s Events and Experiential industry continues to grow at a phenomenal rate of 18-20% per annum. With more than 1000 entities operating in this space in various segments and levels across 100+ cities in the country, EEMA today is the unified voice of the Indian events industry that leads dialogues with the Government, Statutory Bodies, Taxation Authorities, Private and Municipal Licensing Bodies, Corporate Industry, Vendors, and Artists.

To commemorate this milestone and to kick start the festivities, EEMA has recently announced the 10th edition of their annual knowledge exchange summit- EEMAGINE 2017. The convention will take place along with EEMA’s awards property EEMAX Awards from September 7th-10th, 2017 at Hotel Pullman, Aerocity New Delhi. Also, part of the extravaganza will be 10-year celebrations of EEMA, Eduposium- a first of its kind initiative aimed at creating awareness to make event management a main stream career option, and EEMA Spotlight Awards that are aimed at felicitating the service providers of the event community. The overall theme of the conclave is “A Decade of Transformation.’’

Over the years EEMAGINE has established itself as an important forum for the decision-makers and custodians of the Indian events industry as the convention strives to provide meaningful focus on current trends in the dynamic industry of events and experiential marketing and the key role that it can play in community engagement, nation-building, and brand-building.

EEMAGINE 2017 during the three days will see various sessions that will highlight opportunities, experiences, case studies and global trends for the experiential marketing industry across media, entertainment, digital and sports verticals. The event promises to be nothing short of an EEMAginarium; showcasing award-winning global case studies, knowledge sharing by international and Indian speakers and top of the line entertainment. 

Some of the confirmed speakers for the convention include names like Vijay Shekhar Sharma- CMD, PayTM, Joy Bhattarcharyya- Project Director, U-17 World Cup, Laura Mackenzie Stuart, Director-Creative Scotland who will be sharing with the audience insights on ‘70 years of Edinburgh as a Festival City’, Dr. Mahesh Sharma- Union Minister of State Culture and Tourism and Mark Inglis- Everest climber and Global motivational speaker. EVENTFAQS Media will also be hosting a special session on 'Technology for Experiences' on September 9, 2017. 

Speaking about EEMAGINE 2017 Sabbas Joseph- President, EEMA remarked, “The theme for this year's conference - A Decade of Transformation, is true in many senses. Not only has the past decade been the most remarkable in terms of achievements and events seen in the event industry of India but most importantly, through EEMA, the past decade has seen a transformation in the way we work together as an industry; “together” being the key ingredient. It marks the decade of the industry maturing, to look into the future, to channelize efforts and work in unison, using today as the trampoline to leapfrog into tomorrow with positivity. Companies are increasingly ready to skip short term profits for long term gains."

He added, “For me this has been the defining decade wherein we’ve emerged from the shadows of jugaad and “making it happen” to a world wherein we are able to boldly speak about women’s empowerment in the events industry, health and safety at events, talent development, training, education and skills development and above all else it’s the younger members that are moving forward to take charge. Truly, the event industry is ready for its place on centre stage.”

Pegged at INR 7000 crores, India’s Events and Experiential industry continues to grow at a phenomenal rate of 18-20% per annum.

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