Sustainable Fashion Brand Matr Stuns Audiences on Day 2 of Lakme Fashion Week 2017

Entertainment | August 22, 2017 | News

Lakme Fashion Week Reliance IMG St. Regis Hotel

The Lakme Fashion Week Winter/Festive 2017 collection on August 17, 2017, showcased the mesmerizing collection from Matr, a collaboration of Praveen Chauhan and Akhilesh Kumar in association with Kopal and Kathryn.

Matr showcased the vintage Indian historical garment Khadi in a new avatar with dyeing, embroidery, and printing in a variety of patterns and colors. Cropped tops with tassel details, jackets, and long dresses were amongst the ensembles created by the label. 

The designer kept the silhouettes simple with timeless appeal in the form of soft fluid shift dresses with subtle stripes. The fabrics from Matr were turned into beautiful ensembles by Because of Nature Australia that had a gentle fluid appeal. An innovative sari with a ruffled pallu was introduced along with classic neat dresses and loosely fitted jackets with pocket details. The overall impact of the fashion brand was enhanced as the models donning the attires by the brand walked the ramp on the beats of a live performance by the Sufi singer Mame Khan.

Matr, meaning “mother”, the creator of all origins is a social enterprise founded by Praveen Chauhan in partnership with Akhilesh Kumar and grassroots level artisan across the country. The brand aims at revival of Khadi and another hand-woven textile in parts of India affected by deep socio-political issues and lack of opportunities for artisans.

The Lakme Fashion Week Winter/Festive 2017 was organized from August 16, 2017-August 20, 2017 at The St. Regis Mumbai. The fashion week is an intellectual property of Lakme and has been curated by Reliance IMG. 

The Lakme Fashion Week Winter/Festive 2017 was organized from August 16, 2017-August 20, 2017 at The St. Regis Mumbai.

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