Lenovo Uncages a #KillerNote to '#KillTheOrdinary' with Fountainhead MKTG

Marketing | August 17, 2017 | News

Lenovo Fountainhead MKTG

With Killer Features to ‘Kill The Ordinary’, Lenovo launched the K8 Note on in New Delhi, attended by the print, social and digital Media, influencers, tech bloggers, and the officials and management of Lenovo India.

Revolving around the core brand ideology that innovation never stands still for Lenovo and the product proposition of the new Lenovo K8 Note being a KILLER NOTE, Fountainhead MKTG—a Dentsu Aegis Network company, based the launch concept on the key USPs of the smartphone - Killer Performance and Killer Shorts. Starting with teasers, custom-designed quirky invites with shot glasses and coasters labeled as KILLER SHOTS clicked from the Lenovo K8 Note, to dynamic structures used as installations, an uncaged demo area, and a vivid stage setup, every touch point bespoke exquisitely of the smartphone's performance and incredible camera features.

“Ordinary is now history! No, it’s not just an expression but an actual fact, if you have the new Lenovo K8 Note. It truly is built to Kill The Ordinary, and that is why everything that we designed and planned for the launch had to match the Killer Features and Performance of this product. Fountainhead MKTG ensured every aspect of this launch right from the concept, designs, production to the execution…everything was done with perfection to make this launch a success for both us and our clients,” said, Deeksha Arora, Vice President, Fountainhead MKTG (North), talking about the launch event. 

The sequence of the launch saw brand insights and presentation by the management heads of Lenovo India, followed by the product introduction leading up to the launch of this #KILLERNOTE—the Lenovo K8 Note. Post the launch, the demo zone was opened to all attendees for having a hands on experience of the product. 

In the gallery below are a few memories we captured from the event.

Post the launch, the demo zone was opened to all attendees, giving them a hands-on experience of the product.

Photo Gallery

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