Radisson Blu Follows Marriott; Set to Unveil ‘The Art of Weddings’ Across India

by EVENTFAQS Bureau Weddings | August 11, 2017 | News

Radisson Blu, the iconic hotel brand is set to launch ‘The Art of Weddings’, a campaign created exclusively for the Indian market. Building on the brand’s global ‘Something Blu, A Wedding of a Kind’ concept, the initiative will run across all of India’s 34 Radisson Blu hotels. Aimed at establishing the upper-upscale brand as the venue of choice for weddings and bridal related events, ‘The Art of Weddings’ is targeted at new age Indian couples and brings together the finest names in wedding services for a truly elegant, stylish and sophisticated wedding experience. Special privileges such as food and beverage discounts and a bonus of 25,000 Club CarlsonSM Gold Points, will be extended to all wedding bookings made at Radisson Blu hotels across India during the campaign period.

The initiative by Radisson Blu has been announced yesterday and seems to have taken an inspiration from a similar initiative 'Shaadi by Marriott’ launched by the Marriott Group on July 21, 2017 at JW Marriott Aerocity, New Delhi.

‘The Art of Weddings’ will roll out in the form of a two-day lavish experiential ‘Wedding Fair’ at Radisson Blu Hotel New Delhi Paschim Vihar on August 25 and 26 and Radisson Blu Hotel Indore on September 2 and 3. Partnering with the campaign are – India’s finest couture designer, Payal Singhal who will present ‘The Azure Collection’, an exclusive line designed for Radisson Blu; renowned celebrity chef from Radisson Blu, Rakesh Sethi and his specially curated signature dishes; Ramit Batra, acclaimed destination wedding photographer and storyteller, who ties together vibrant and colourful memories of weddings through his photography; Puneet Gupta and his fashionable, bespoke wedding invitation designs; Jewels D’Allure that will bring together personalised, high-end jewellery and Eclairs Cakes; a specialist in designer wedding cakes. Leading make-up artist Kangana Kochhar will also participate in the New Delhi Fair to help would-be brides look their best on their special day.

Bespoke wedding packages include Silver and Gold Tier options with highlights such as signature dishes by Rakesh Sethi, a complimentary upgrade to Club CarlsonSM Silver/Gold status and exclusive offers with local sari houses, jewellers and florists. Couples who book a wedding at either Radisson Blu Hotel New Delhi Paschim Vihar or Radisson Blu Indore Hotel during the ‘Fairs’ also stand a chance to win specially crafted Payal Singhal outfits worth INR 50,000 each.

Experiential workshops are also a key feature at the ‘Wedding Fairs’. Attendees will learn how to create an unforgettable destination wedding, select an ideal wedding invitation, trousseau and other gift packing techniques and latest trends, styles and flavours in the world of wedding cakes and much more. An exclusive session with Payal Singhal on a bride’s trousseau is also open for the first 20 registrations in each city.

Sandy Russell, Vice President, Commercial Operations - Asia Pacific, Carlson Rezidor Hotel Group said, “India is a very important market for us where we are committed to strengthening our brand presence. The ‘Art of Weddings’ taps on the huge potential of the wedding market in India and is unique in its targeting, delivery and reach. The campaign is designed to create personalised wedding experiences and we are confident that the campaign will resonate strongly with consumers in the country.”

Raj Rana, Chief Executive Officer, South Asia, Carlson Rezidor Hotel Group said, “We are excited to launch The Art of Weddings in India where we have Radisson Blu hotels located in primary and secondary cities. We believe that Radisson Blu with its service philosophy of ‘Yes I Can!SM' is uniquely positioned to deliver a one-stop destination for all wedding needs of the Indian consumer. By introducing this campaign across all Radisson Blu hotels in India at one-go, we have ensured an inclusive, consistent and seamless experience for all guests looking to book their special occasion with us and we hope to leverage our strong brand presence across the country to maximise guest service.”

‘The Art of Weddings’ is targeted at new age Indian couples and brings together the finest names in wedding services for a truly elegant, stylish and sophisticated wedding experience.