Vibgyor Conceptualises Multi-City Activation for L’Oreal Paris' Pure Clay Mask

Marketing | August 9, 2017 | News in Brief

L'Oreal Vibgyor Brand Services

Vibgyor Brand Services won a multiagency pitch to manage an activation to promote L’Oreal Paris’ Pure Clay Masks. The activity was planned at multiple Shoppers Stop outlets across various cities including Delhi, Mumbai, Kolkata and Bengaluru. Vibgyor curated a striking set up having unique 3D backdrop with pack shot. Sampling of the product was done along with free skin analysis using a ‘Skin Analyzer' and a special software.

L'Oreal Paris is one of the world's leading beauty brands and one of the first in India to have introduced the concept of Pure Clay Masks. These super-charged Clay Masks are available in two variants - Red Algae and Eucalyptus.

Vibgyor team designed the whole concept to increase conversions and reach out to the target group by offering product trials. Right from managing logistics to execution of the idea, Vibgyor managed to deliver yet another successful project.

The activity was done on weekends and the response received surpassed the client’s expectations.

Client appreciated team Vibgyor for curating an attractive setup that helped in building awareness among potential consumers.

The activity was planned at multiple Shoppers Stop outlets across various cities including Delhi, Mumbai, Kolkata and Bengaluru.

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