Britbest Europe 2017 Acknowledges the Stars of Britannia’s Sales Team

Marketing | July 27, 2017 | News

Britannia Maximus MICE and Media Solutions

The annual Britannia Rewards & Recognition event, Britbest, was this year conceptualised and executed by Maximus MICE and Media Solutions. Taking place in Europe from July 8 to 15, the Stars of Britannia’s sales team were given 8 memorable days in Munich, Amsterdam and Paris. On the tour, the 51 pax were hosted at Le Meridien Munich, Room Mate Aitana Amsterdam and Marriott Rive Gauche Paris.

The theme revolved around making each Winner feel like the Star that they are in the company. The day to day itinerary, collaterals and the Gala Night were all in line with giving them the feel of being a celebrity, like a ‘Star on Hollywood Boulevard in LA’.

The first leg of the event was in Munich. The experiences included visiting the grand Nymphenburg Palace and the fancy BMW Welt, the local Hofbrauhaus experience, and snow sledging and mountain hiking on the summit of Zugspitze in Germany.

The group then moved on to the city of canals and bikes – Amsterdam!  Madame Tussauds Amsterdam ensured the guests got a red carpet welcome to the city. They walked on ramps, dressed up like their favourite stars and photographed away alongside the biggest celebrities of the world. A visit to the Zaanse Schaans Wind Mills, the Cheese Factory and a 15 km Bicycle Ride on the streets of Amsterdam ensured that the theatrical experience was imbued with the authenticity Amsterdam has to offer.  And if this wasn’t starry enough, the R&R and Gala Dinner were held at an old Lutheran Church that was converted into an extravagant venue. The unique venue hosted a night of appreciation and recognition of Britannia’s best stars - it was indeed a night to remember!

From Amsterdam, the celebrities moved to the last leg of the Incentive, Paris. A panoramic view from Montparnasse Tower was followed by a Segway Tour and then Dinner at the Seine Cruise, taking the group past some of the most beautiful monuments of the world which ensured that each and every one was blown away by what the City of Love had to offer. On the last day of their trip, they were taken to La Champagne, a little outside the city of Paris to experience the region that produces all the best champagnes the world enjoys today. They were given a detailed tour by rail of one of the biggest Champagne cellars of the region, Mercier.

But nothing could surpass the farewell that was carefully planned, which ended on the highest note possible with a view of the Bastille Day Fireworks at the Eiffel Tower where the team cracked open a bottle of Champagne on the streets of Paris –an appropriate end to the experience of European Grandeur!

Talking about the trip and some of the challenges faced, Dhanraj Madnani, Senior Manager – Business Development & Client Servicing, Maximus MICE and Media Solutions said, “Keeping in mind that we’ve been doing this project for Britannia for the past 3 years, we had to exceed the bar already set. In the past we’ve executed this incentive tour within a single country, once in Australia and once in Spain. This time we decided to execute it across 3 countries. Working with multiple on-ground partners in each destination was a challenge we successfully mastered. This is a project that’s really close to my heart, and one that has strengthened our relationship with Britannia over time. I think this tour has set a new bar, and further strengthened our ties. We look forward to working together in the future as well.”

The incentive tour from July 8 to 15 covered Munich, Amsterdam and Paris, giving the group experiences that would make them feel like stars.

Subscribe to Newsletter



Twitter Feed

Facebook Connect

Recent Headlines


View All


View All


View All