Liquid Communication Executes First Ever Mutual Fund Summit for AMFI at Sahara Star

Business Events | July 26, 2017 | News

Liquid Communication Sahara Star Hotel Anil Ambani

Association of Mutual Funds in India (AMFI) organised its first ever Mutual Fund Summit on June 29, 2017 at Hotel Sahara Star, Mumbai. The summit was graced by eminent dignitaries from the Mutual Fund industry, along with Ajay Tyagi, Chairman of SEBI as the Chief Guest and Anil Ambani, Chairman, Reliance ADAG Group as the Guest of Honour.

Liquid Communication LLP was awarded this project on the basis of their ideation, conceptualisation, technologically advanced & comprehensive plan for the project, after a multi-agency pitch evaluation.

Being the first large ticket event organized by AMFI, the brief from them was to give an exclusive experience to the delegates with technology playing a key enabler.

The challenge was to integrate technologies and plan the event in a very short span of time. Living up to it, the team at Liquid Communications, headed by Umang Shah, designed a robust plan of action.

Talking about the event he said, “Every event is a different game altogether and comes with its own challenges. The key focus is to deliver what has been committed. We constantly endeavour to make sure that every event turns out to be an experiential one. In this case integration of digital technology played a vital role in providing a unique experience of grandeur to our client and the delegates from the industry.”

A website was designed for the Summit with online registration and payment gateway integration along with a customised event app that enabled AMFI to keep the delegates updated on Agenda, Speaker profiles, Co-attendees for the event. A paper-less registration & entry process with QR code scanners provided seamless and hassle-free access to the high profile and VIP delegates.

The stage design concept flowed through every element of the event, right from the event logo to the website & app to the colossal setup. Liquid Communications ensured that the grand stage setup was complemented with impeccable placement of creative elements like cut-out letters of the event hashtag, complementing the large LED walls that perfectly aligned with the design concept. The ambience was kept premium coupled with exclusive hospitality arrangements for the guests. With more than 1100+ dignitaries attending the event it was made sure every miniscule detail was communicated to the last delegate sitting at the end of the hall. 

The Summit turned out to be a huge success with #AMFISummit2017 as the top trending event on twitter and other social media platforms. It was covered by major national and regional business media. This strategic approach has given AMFI Mutual Fund Summit a unique position in the market and has set a new benchmark. 

Being the first large ticket event organized by AMFI, the brief from them was to give an exclusive experience to the delegates with technology playing a key enabler.

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