L-R: Parth Jindal, MD, JSW Cement; Nilesh Nawrekar, CEO & Pushpraj Singh, CMO

JSW Cement Celebrates Salboni Plant Launch in Kolkata; Managed by ITW Playworx

Marketing | July 24, 2017 | News

JSW Cement ITW Playworx JW Marriott Challengers Dance Group Sarvam Patel

ITW Playworx, the Entertainment, Media & Communication arm of ITW Consulting Pvt. Ltd., conceptualised and managed the launch of JSW Portable Slag Cement and the celebration of the Salboni Plant launch on July 19 at the JW Marriott, Kolkata. Parth Jindal, the Managing Director of JSW Cement, and his mother Sangeeta Jindal, the Chairman of JSW Foundation, inaugurated and addressed the audience. Piyush Pandey and Shoojit Sircar were present as Guests of Honour.

Present at the event was the company Chairman, Senior Management and approximately 700 dealers from across West Bengal. The event started with a local traditional welcome dance act by Challengers Dance Group, followed by a sand art performance by Sarvam Patel to showcase the entire corporate journey and depict the brand’s connection with West Bengal. Anupam Roy, an Indian lyricist, music composer and singer from Kolkata unveiled the brand’s new TVC campaign. He also sung the TVC song along with three other Bengali songs.

Commenting on the launch, Rakul Akkara, Vice President Brand & Strategy, JSW Cement said, “Considering this was our foray in West Bengal, we wanted an agency who would plan and execute the launch flawlessly and successfully. JSW Cement's entry will play a vital role in changing the profile of Bengal to the rest of India in a very positive way.”

Sidharth Ghosh, CEO, ITW Playworx added, “We are glad to have been an integral part in planning, strategising and executing the foray of JSW Cement in West Bengal. We are looking forward to helping the brand increase their network and reach out to new customers.”

The event managed by ITW Playworx at the JW Marriott, Kolkata, featured performances by Challengers Dance Group, sand artist Sarvam Patel, and a performance of the TVC song by Anupam Roy.

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