Fountainhead MKTG Executes a Mini Quirk-Fest to Launch Simon Carter in India

by  EVENTFAQS Bureau Marketing | July 12, 2017 | News

Fountainhead MKTG Simon Carter

The limited edition of the world – Simon Carter, London, stepped in India with its repertoire that redefines quirk. This designer brand was brought to India by Aditya Birla Fashion and Retail Ltd and launched at an event executed by Fountainhead MKTG, the experiential marketing agency of Dentsu Aegis Network in Bangalore.

The event aimed at launching the brand for the C-suite of different organizations and marketing platforms of the Indian fashion milieu. With a thematic approach of “Odd is Beautiful”, the event exuded a mix of quirk and class in its entirety. The beauty in oddity was brought alive through a seamless design direction backed with fashion and technology. Besides witnessing an eccentric fashion show, the attendees also got an opportunity to feel the brand’s fabric closer through a Shop in Shop placed at the event arena.

Namita Bali, Brand Director, Simon Carter at Aditya Birla Fashion & Retail Ltd. said, “Fountainhead MKTG and Aditya Birla Group have successfully worked together on some large scale critical events. The consistency of innovative conceptualization and perfect execution that the agency has showcased in the past was the deciding factor for going ahead with them. They come with experience across industries and genres, with a highly charged up team, which makes it a delight to work with them! It has been wonderful working with them, as they always come up with interesting ideas and take on any challenge thrown at them. There was never a moment of panic purely because of their meticulous ways of working. The team brought in a lot of energy and passion and did a splendid job in the end!

Aman Bhatia, AVP and Branch Head, Fountainhead (South) said, “The Fountainhead MKTG team has been associated with Aditya Birla Group from a long time and we have been working closely in producing many successful events together. Launching a niche brand like Simon Carter in India was another inflection point in our learning curve and the team needed to be on its toes to execute it with perfection and style. I am glad we justified our plan of action on-ground during the event. Namita Bali from Simon Carter had been a great pillar of support throughout the planning and execution phases. Post the event, the attendees have expressed keen interest towards the newly launched brand.”