Ducati Launches Monster 797 & Multistrada 950 in India at Qla, Delhi
by EVENTFAQS Bureau Marketing | July 3, 2017 | News
Ducati Brandwidth Events Qla
On June 14, two of the most anticipated Ducatis in the world, the Monster 797 and the Multistrada 950 were launched at Qla, New Delhi. More than 100 media persons and bloggers were present to witness the unveiling of Ducati’s magnificent beasts. The event was successfully conceptualised, planned and executed by Brandwidth Events.
Keeping in mind Ducati’s requirement of hosting the launch at a unique venue and not a commercial ballroom, Brandwidth researched and suggested a property called Qla, next to Qutub Minar in Delhi. The out-of-the-box venue was perfect, but the major constrain was the way the space was already apportioned.
“Our biggest challenge was the fixed event setup at the venue. However, with inch by inch detailed recce and pre-event technical testing, the team managed to bring out the setup to perfection by utilizing every corner of the venue and transforming it into a Ducati Zone,” said Suhana Sethi, Associate Account Director - Client Servicing, Brandwidth Events.
The setup designs were well thought out, where customised base and stage extensions were created to make the venue space look grand and less cluttered. The Ducati red walls on each side of the entrance blazed through the walkway leading the guests to a gallery which displayed the history of the “Naked Bike” Ducati Monster.
At the event, Ravi Avalur, MD, Ducati India with his colleague Sergi Canovas unveiled the “Gateway to Ducati World”- Monster 797 & Multistrada 950. A display was also created for the media to get a close up view of the look and feel of these two bikes.
“The press conference, from concept to execution was planned seamlessly by the team at Brandwidth. In keeping with our brand’s values, the event production and finish was very premium. Brandwidth ensured that the entire programme was produced meticulously from pitch to the on-ground event,” said Tusharr Kumar, Marketing Manager, Ducati India.
Managed by Brandwidth Events, the event was attended by over 100 media persons and bloggers.