Encompass Manages the Grand Launch of the All New BMW 5 Series

Marketing | June 30, 2017 | News in Brief

BMW NSCI Encompass

Encompass was responsible for managing the launch of the BMW 5 Series, which took place on June 29 at NSCI Sports Club of India, with Sachin Tendulkar as brand ambassador.

The event was reportedly preceded by 6 months of pitching with 27 agencies participating, before Encompass bagged the mandate to execute this event.

The event saw 3RUN, a world leading professional performance team specializing in the Arts Of Movement – Parkour / Free Running, Martial Arts & Urban Acrobatics, perform at the event.

Other highlights included an address by Vikram Pawah, President, BMW Group India. He remarked, “The highlight of the year in the luxury car segment is definitely going to be the all new BMW 5 Series. In 2017, we will spearhead a product offensive with the all new BMW 5 Series. It is a winner and our best foot forward. For the last decade, the BMW 5 Series has been the undisputed leader in its segment and an absolute success story. Till date, more than 66,000 vehicles have been sold in India by the BMW Group, and the BMW 5 Series has been the key driver for our sales growth.”

 

Encompass was responsible for managing the launch of the BMW 5 Series, which took place on June 29 at NSCI Sports Club of India, with Sachin Tendulkar as brand ambassador.

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