adidas Invites Kids to Push their Creative Boundaries in Association with KidZania India

Marketing | June 28, 2017 | News

Adidas KidZania Mumbai

adidas, one of the world’s leading sportswear innovator unveiled a global campaign earlier this year underlining the brand’s pursuit for creativity to push the boundaries of sport with “#Heretocreate”. adidas continues in its pursuit, now extending the thought to younger minds with #ADIDASBYME with a tie up with KidZania, a global Indoor theme park, for an exciting and fun learning activity this summer.

As part of the campaign initiative adidas has invited all young athletes, creators, engineers, makers, dreaming designers and innovators to reinvent footwear design. Kids can now be the Chief Shoe Designer - where they get to create their own adidas shoe by designing their own patterns, choosing colours and even customizing the shoe with their name; thus, building their own shoe-story with adidas. The initiative encourages children to follow their passion by challenging their creativity and innovation, channelizing their energy and unique imagination

Children can participate by visiting http://kidzaniaindia-adidasbyme.com/. Kids can also enter by visiting KidZania Delhi NCR at the #ADIDASBYME event and submit their entries. The winner gets his/her shoe creation turned into reality by adidas and also wins gift vouchers from adidas & KidZania. The winning shoe will also be displayed at select adidas stores and at KidZania.

Speaking on the innovative initiative, Sean Van Wyk, Senior Marketing Director, adidas India said, “Young athletes are the best source of creativity and this activity will give kids a chance to design & reinvent their favourite shoe. adidas understands the power of open-source and we strive to unleash creativity through the #adidasbyme contest. We want the kids to see themselves as the Creators and bring the winning designs to life.”

Viraj Jit Singh – Chief Marketing Officer, KidZania India added, “KidZania empowers children with life skills through real-life role-plays experiences that introduces them to different industries and the world of work. The experience at KidZania ignites curiosity and imagination. This essence of the KidZania experience comes alive with our unique partnership with adidas India for the #ADIDASBYMEinitiative where children get a chance explore their creativity and design their own shoe. adidas connects the experience to the real world by manufacturing the shoe designed by and for one lucky winner.”

 

Kids can also enter by visiting KidZania Delhi NCR at the #ADIDASBYME event and submit their entries.

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