Honda Partners with Radiant to Execute the Launch of Its Latest Offering - CLIQ
by EVENTFAQS Bureau Marketing | June 27, 2017 | News
Honda Radiant Everything Experiential
Honda Motorcycle and Scooter India launched its extraordinary scooter product - “CLIQ" - on June 20 at Chokhi Dhani, Jaipur. The launch of the scooter in Jaipur was a strategic move on part of the brand since Rajasthan is the biggest rural market in India. The brand partnered with Radiant - Everything Experiential to execute this media launch.
Talking about the event, Sudhakar Sharan, Co-Founder, Radiant - Everything Experiential said, "HMSI has been the pioneer of two wheelers in the Indian market. Our association with HMSI for ‘CLIQ’ launch in Rajasthan has been an exciting journey of designing colorful theme and dance with the traditional touch of Rajasthan. The media who attended the event was enthralled by the traditional entertainment served to them."
Sharan also revealed that the challenge was to give come up with a theme that would stand out at the launch, as the venue has Rajasthan decor already. In the gallery are a few moments we stole from the event.
The launch took place on June 20 at Chokhi Dhani, Jaipur.
Photo Gallery
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