Vibgyor Manages unveiling of Blackberrys' Urban AW'17 and SS'18 Collection

by  EVENTFAQS Bureau Marketing | June 23, 2017 | News

Grand Hyatt Goa Vibgyor Brand Services BlackBerry

The renowned brand Blackberrys is making a mark in the fashion world. Blackberrys Menswear has grown as a Garment Company from the bylanes of Chandni Chowk, Delhi to a global name in fashion industry. Be it the able leadership of the Mohan Brothers, or the very passionate team, Blackberrys stands for excellence. In 25 years of existence, the brand has crossed one milestone after the other.

Blackberrys connected with Vibgyor Brand Services to curate a series of elements clubbed together, and build up a single large scale Partners Meet aiming to attract new investors and expand the brand URBAN from merely being a wall in Blackberrys’ store to having its own exclusive showrooms.

The event aimed at creating an experience which showcases the Urban Apparels in a rhetoric paradigm while also forming an impression for the potential investors. Urban collection is classified as high-street fashion, so the complete experience was themed around a niche and clean factory setting. A captivating Urban-style street inspired from New York was thoughtfully crafted, that featured fashion illustrations, creative patterns, anti gravity zone, graffiti wall and much more.

The grand Partners meet was organized on June 12, 2017 at Grand Hyatt, Goa and had an ornate setting right from the imposing entrance to the grand stage and fashion ramp. The emcee for the event was Karishma Kotak, and the highlight of the show was the Fashion Night which saw a Ramp Walk of URBAN Collection by 16 top class National and International models. This was followed by an electrifying performance by leading dance artist Gauhar Khan and a live concert by melodious singer Papon .

The event witnessed hordes of preening style-setters and fashion lovers. #UNCAGEURBAN trended on all social media platforms which added to the PR and media mileage. The client appreciated team Vibgyor for putting their best efforts in designing, conceptualising and successfully executing the event.