Axis My India Kicks Off Pan India Trust Index Enrolment Drive
by EVENTFAQS Bureau Marketing | June 23, 2017 | News
Axis My India
Axis My India, a crowd-sourced research firm, has embarked upon an initiative called Trust Index which will gauge consumer preferences across categories. Trust Index by way of its innovative model aims to empower citizens through a two way communication platform which allows public participation to voice their preference and issues. This will facilitate decision making for various stakeholders within corporate & government sectors. The research program has started from state capitals covering the length and breadth of each state. It will take almost 40 days for Axis My India to complete the survey and analyse the results.
In order to capitalize diversity & spread of consumption pattern across the 600+ districts Pan India, Axis My India targets to collect detailed responses from an audience of five lac consumers to ensure the survey represents the true demography of India and a Pan-India reach across socio economic segments. At present they have enrollments of 2,50,000 consumers and in order to reach the 5 lacs figure (enrollments), Axis My India has devised a meticulous geographical beat plan. Ground mobile vans have been mobilized across towns and cities to speedily achieve this milestone. Consumers are being gratified with spot freebies, while a contest will see 10 winners get a car. The participants also stand a chance to appear on television during a grand award ceremony planned to celebrate this achievement. There are other inducements being planned in due course, to keep the excitement going.
According to Pradeep Gupta, Chairman & Managing Director- Axis My India, “Axis My India is foraying into consumer research to provide an assortment of customized products. With an aim to bring the brand and the consumer closer; Axis’ Trust Index is the country’s first comprehensive research and insight specialist tool that helps measure consumer preference for various product categories in 29 States, 7 union territories and 600+ districts. A significant amount of surveyors are on the task each day to collect data pertaining to FMCG, FMCD, e-commerce, travel and telecom categories amongst others”.
The exhaustive categories of products covered under Axis Trust Index are mobile phones, mobile network, shampoo, toothpaste, bathing soap, detergent, powder/bar, health beverages, television, T.V. channels, news channels, cooking oil, tractor, tea, hair oil, soft drink, face creams, coffee, mineral water, DTH, pen, noodles, etc.
The research program has started from state capitals, and will cover the length and breadth of each state.