TVS Wego Bags Title Sponsorship of engage4more’s 6th edition of Corporate Talent Championship

Entertainment | June 21, 2017 | News

TVS Wego engage4more

engage4more has launched the latest edition of Corporate Talent Championship (CTC). Held annually, the event is all set for its 6th edition and this year TVS Wego has bagged the title sponsorship for world’s biggest performing art platform for corporates.

The Championship this year starts from the 3rd week of June for the Intra corporate rounds, with the city finale being held between September 9 and 24, 2017 and culminating on October 7, 2017 in Mumbai, with TV episodes going on air on NDTV Prime Mid October and running over two weeks.

CTC is now the only televised reality show for corporates in performing arts. The flagship IP of engage4more also boasts of being the biggest corporate engagement event platform that enables branding, displays, sampling in more than 150 of the biggest offices of the nation, giving brands coverage in more than 12 leading cities. In the past years, brands like ITC, Dabur, Blackberry, Datsun, LIC, Yes Bank and Sodexo have been associated with the event. Participating corporates have included multinationals like Reliance, Bosch, Tech Mahindra, HCL, Sony, SBI Life, Tata, Snapdeal, Hero and so on.

Commenting on this year’s CTC, Nishant Parashar, Founder, engage4more said, “CTC is the flagship IP of engage4more and its strength lies in the deepest level of engagement with the corporate world. When most events fizzle out in the monsoon season, being largely outdoor events, CTC connects with 500 captive audiences across participating offices for upto 5 hours each. This year will have an added layer of being the only corporate championship in performing arts which will be televised on a national television channel. This edition will be bigger and better than ever thanks to our presenting sponsor TVS Wego. We are simultaneously looking for sponsors who want to associate with us for various legs of the 6-month process.”

Launched in 2010 by Nishant Parashar, engage4more’s vision is to create a bouquet of services and products to deliver sustained and scalable results enabling organizations to build cultures of business advantage. While this year’s IP on CTC has a lead sponsor, the platform is powered by a well-known industry partner whose name will be revealed as talks between engage4more and the partner end.

This year’s title sponsor is TVS WEGO and Aniruddha Haldar, Vice-President, Marketing - Scooters, TVS Motor Company says, “TVS WEGO has partnered with CTC since inception. TVS Wego is committed to the happiness and well-being of the young corporates. As an engagement platform CTC provides the most energizing experiences, to the audience and participants. This year too we expect memorable experiences for all stakeholders, sponsors, organizers, participants, organizations and most importantly their young employees. Just as TVS WEGO was rated to being India's Best Executive Scooter, we are excited and look forward to meeting India's most talented young executives.”

In the past years, brands like ITC, Dabur, Blackberry, Datsun, LIC, Yes Bank and Sodexo have been associated with the event.

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