64th Jio Filmfare South Awards Sees a Melange of Fashion and Enthralling Performances

by  EVENTFAQS Bureau Entertainment | June 20, 2017 | News

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The 64th Jio Filmfare Awards South 2017 managed to perfection by Fountainhead MKTG was an exceptional evening dominated by prominent personalities from the film fraternity, such as A.R Rahman, Prakash Raj, Khushboo, R Madhavan, Allu Arjun, LakshmI Manchu Samantha Prabhu, Rana Daggubati, Comedian Ali, Trisha, Sudheer Babu, Regina Cassandra, Suriya, Pragya Jaiswal, Lavanya Tripathi, and many more.

With the best of the South fraternity gathered under one roof, it was a fun-filled evening for the stars and the audiences alike. The highlight of the evening at HICC Novotel in Hyderabad was to see the stars make heartfelt speeches as they took home the coveted black lady with pride.

The red carpet of the 64th Jio Filmfare Awards South 2017 was an extravagant affair, with stars dressed in their absolute best walking the red carpet. The hosts of the evening, Vijay Devarakonda, and Allu Sirish along with Ragini Dwivedi did a laudable job with their interactive sessions and one-liners, keeping the audiences on the edge of their seats.

The high points of this eventful evening were the mesmerizing performances and acts by the Rakulpreet Singh and Nikki Galrani. Further, the versatile actors Shradha Srinath and Manjima Mohan brought glamour to the house with their captivating performances. The Southern divas like Catherine and Ramya Nambeeshan set the stage ablaze leaving the audiences enthralled throughout the evening. Other electrifying performers included Samyukta Hegde and Aparna Balamurli. The night saw the recognition and acknowledgment of talent across Tamil, Malayalam, Telugu, and Kannada cinema by the entire Southern film fraternity and wrapped up on a high note.

Speaking about the execution, V G Jairam Co-Founder, Fountainhead MKTG commented, “An experience at the scale of Filmfare Awards which combines both on ground and on air production requires a lot of planning, flawless execution, and partnership with all stakeholders. Fountainhead MKTG is honoured to partner with Filmfare to design and produce this multimedia experience once again. The key to the delivery of a successful experience is always pre-planning and seamless integration with all areas of the event experience including TV.”

The title sponsor for the event was Jio and the associate sponsors were Dazller Eterna, Reliance Digital and Luker. The awards were powered by LYF and Reliance Trends.