Work Ventures Executes an Action-Packed Brand Activation for Jeep

Marketing | June 20, 2017 | News

Work Ventures Jeep FCA India

Work Ventures, an Integrated marketing communication agency, was recently roped in to execute a brand activation filled with some breath taking off road drive experiences for Camp Jeep held on May 27 and 28, 2017 at Thakur Pukur, Kolkata.

Being a premier brand in the world of automobiles, Jeep promises to deliver their customers a self discovery ride even in challenging terrains. The brand activation was designed with the intent to prove this.

The USP of the brand activation was to give the most adventurous driving experience through Grand Cherokee and Wrangler to their customers and an adrenalin rush that could be cherished forever.

Work Ventures role to make this Camp Jeep event a successful one began with the planning, designing, executing and monitoring of the entire activity which included implementation of the theme, conceptualizing the décor, handling all logistics inclusive of food & beverages, managing guest invites and RSVPs.

The pride of owning a Jeep and the luxurious feel is unmatchable, thanks to its iconic design which is synonymous with its name. The name Jeep itself stands for adventure which easily communicates its strong off-road capabilities and thus this Camp Jeep activity was conducted in order to give the most splendid experience to their customers by creating customised tracks according to the car.

Commenting on the event, Vishalaxi Murthy, Project Head, Work Ventures stated, "This project was a great experience as the event was a real success in spite of the time constraint and challenges that comes with it. The event was planned well and all the deliverables were met. I thought the team was very flexible and therefore they had the bandwidth to adjust to last minute changes and pull off the entire event well.”

Adding further, Monica Rankawat, Senior Manager, Work Ventures said, “Our team has worked day and night to bring out the essence of this setup. I would like to thank the Jeep team for cooperating with us in every way possible. This event was a proof of timely synchronisation between us and the Jeep team. All in all, it was a great experience and we look forward to more such opportunities.’’

The activation took place on May 27 and 28, 2017 at Thakur Pukur, Kolkata

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