Fountainhead MKTG Manages the 2nd Edition of Open House at ITC Maurya
by EVENTFAQS Bureau Business Events | June 19, 2017 | News
Fountainhead MKTG ITC Maurya
Open House is an offering that brings together some of the most essential and influential voices from various industries, to have a candid conversation on the topic of choice. The inaugural edition of Open House was held on the February 2, 2017, and with the theme being finance and the impact of the budget, it saw luminaries such as Sunil Munjal, Ajay Shriram and Naushad Forbes among others in conversation with the Hon’ble Finance Minister Arun Jaitley.
The theme for the second edition of this prestigious event was Cricket and this exclusive televised session witnessed eminent personalities from the world of sports – including current and former players, sports journalists, writers and other esteemed personnel. Fountainhead MKTG, the experiential marketing agency from Dentsu Aegis Network, executed and managed this event that took place on the May 11 at the ITC Maurya, New Delhi.
The panel that was hosted by Sanjiv Goenka, Chairman - RP-Sanjiv Goenka Group and was moderated by Shashi Tharoor, celebrated author and Member of Parliament and Boria Majumdar, acclaimed sports journalist. They engaged in a lively conversation with Steve Smith, Captain, Australia & the Rising Pune Supergiant Team and Ben Stokes, Vice-Captain, England. Some of the other luminaries present included Anita Nair, CEO India and South Asia, Havas Media Group and S. Prasannarajan, Editor, Open Magazine among others.
Speaking of the event and its execution, Joyneel Mukherjee, Group Head- Corporate Communication, Open Magazine, said “The second edition of Open House gave us all the proof we needed that this is a viable and engaging medium of conversation and one that clearly delivers on our magazines’ tonality. The event’s design was appreciated by all the guests present and I commend the team at Fountainhead MKTG for all their hard work and dedication towards our brand.”
The event saw ITC Maurya transformed into an elegant commissary with tastefully designed branding elements that added to the chic look of the whole affair.
“We are very proud of having associated with Mr. Goenka for the inaugural Open House event and we wanted to take this opportunity to ensure that this edition would be even better received than its predecessor. With intricate planning, an obsessive eye for detail and meticulous hard work, I feel that the team delivered flawlessly on that commitment,” said Deeksha Sharma Arora, Vice President, Fountainhead MKTG (North). The second edition of Open House was broadcast on India Today TV.
The event saw ITC Maurya transformed into an elegant commissary with tastefully designed branding elements that added to the chic look of the whole affair.