Showtech Enhances its Association at #wowAsia2017; to Host ILEA-EEMA Leadership Dialogue

Business Events | June 14, 2017 | News

Showtech EEMA ILEA Sabbas Joseph WOW Convention Asia

One of the highlights of the WOW Convention Asia 2017, set to take place from July 6 to 8, across JW Mariott and Hotel Pullman New Delhi Aerocity, will be the ILEA-EEMA Round Table session organised with the aim of building cross-region opportunities between India and the Middle East. In the latest development, Showtech is enhancing its association with the WOW Convention Asia 2017 and will be hosting this session.

The round-table discussion will be open to all those interested in the opportunities and learning exchanges by the two industry associations with members of the top event and Experiential agencies, of each region. Best practices, opportunities of business, collaboration, joint initiatives and even a partner association relationship will be some of the areas of discussion.

Last year, Showtech chose Event Show Asia for its debut engagement with the Indian market. This year around Showtech forges a key and strategic partner association with WOW Awards & Convention Asia. Showtech specializes in providing top line technical solutions and expert technical production, viz sound, audio-visual, light, mapping, trussing, staging, for corporate,private and commercial events and has executed some of the most prominent shows in the region catering to various scales of event production.

Talking about Showtech’s association with WOW Convention Asia 2017, Shaji George, Founder and CEO, Showtech remarked, "We at Showtech have always believed that our growth lies in the growth of the industry. Platforms such as the WOW Awards & Convention Asia do exactly that - foster industry growth. It is our privilege to play a small role in bringing these two great Countries together via a collaborative platform through a leadership dialogue of the two premier event associations EEMA-and ILEA."

Speaking about the association and the round-table discussion, Sabbas Joseph, President, EEMA said, “On behalf of EEMA I welcome the leadership of the ILEA MENA region to our country. We have both been creating exciting stories across the geographies, activating brands, engaging and entertaining audiences and consumers and developing an ecosystem that is sustainable. It would be a great opportunity for the leaders of our two industries to get together and explore joint initiatives, partnerships and opportunities of working together as a more global industry emerges. We have always admired each other’s work from across borders. The joint EEMA-ILEA round table on the side lines of the WOW Convention would definitely go a long way in breaking non-existent walls and building bridges to the future.”

Adding to this, Dan Bolton, Incoming President, ILEA – Middle East chapter remarked, “I and ILEA are looking forward to the upcoming round table event which is taking place at the WOW Awards Asia between ILEA - Middle East and EEMA. It is the perfect opportunity to share knowledge and insight from two respected trade associations which play pivotal roles in defining the live events industries through the Middle East and India. As we look to strengthen ties between these two up and coming parts of the world, it provides an opportunity for greater collaboration between ILEA members and the Indian event industry in the years ahead.”

Additional participants in this session will include Lee Charteris, President, ILEA – ME Chapter; Nowshir Engineer, Director, EMDI and Head - Knowledge Committee, ILEA – ME Chapter; and top Leadership of EEMA.

The session will be followed by an exclusive leadership networking between top Indian Event Agency owners and top UAE Event agency professional over high-tea.  


The round-table discussion will be open to all those interested in the opportunities and learning exchanges by the two industry associations.

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