Fruitbowl Digital Sets Up a Mini Version of Itself at ZeeMELT

by  EVENTFAQS Bureau Business Events | June 9, 2017 | News

Zee Melt Kyoorius Fruitbowl Digital NSCI

The festival for disruptive marketing and communications organized by Kyoorius was in high gear, and Fruitbowl Digital, Mumbai based agency might have had the freshest (and the cutest) solution to leaving a mark in expo which took place at NSCI, Mumbai from May 31 to June 2.

The tight-knit team of creative thinkers, doers and organizers at Fruitbowl set up a mini agency at the expo, that allowed delegates to experience first-hand, the outcome of their creative process. Delegates at the expo had to play a game where they had to randomly take a pick from a wall of envelopes. Each envelope had a service in the form of a puzzle that was to be deciphered. It gave potential clients “try-outs” consisting of brainstorming sessions, content series, Twitter trends, rich media banners and much more.

"We tried to bring the space design and the work culture of our office to MELT", Dedeepya Reddy, Co-Founder, Fruitbowl Digital said. "With a work-space, brainstorming table, chill zone, the booth was completely set up using the talent from the agency. Every portion of the booth mirrored everything about our headquarters but the size!"

In its third edition ZEE MELT 2017 was back with content that aims to change the perception of marketing, brands and customers today. Bringing together some of the biggest names in marketing, media and digital innovation and creativity, the event brought together some of the best brains in the industry. With speakers from Google and Youtube, the event was conceptualised to give insider perspectives on disruptive marketing and communication.