60 Experts from the Experiential Industry Out to Judge Round 1 of WOW Awards Asia 2017

Business Events | June 8, 2017 | News

WOW Awards Asia 2017

The WOW Awards and Convention Asia 2017 is set to take place from July 6- 8, 2017 across JW Marriott and Hotel Pullman, New Delhi Aerocity. Asia's largest recognition platform for excellence in the experiential industry, the WOW Awards Asia 2017 has received a thundering response in terms of entries this year in 70 categories across 5 award groups. The five groups of categories are MICE/Business Events, Experiential Marketing, Event Intellectual Properties, Experiential Celebrations and Experiential Management.

60 Experiential experts from around the globe are busy with Round 1 of the judging process of the WOW Awards Asia 2017 and these experts comprise of leading marketers, Industry veterans, and international industry professionals. The entire judging process is being conducted with KPMG in India as the Process Evaluators. Learn more about the judging process for the WOW Awards Asia 2017, as established by KPMG in India here.

As the illustrious jury is busy handpicking the best experiential campaigns that are worthy of the coveted honour, let’s have a look at jury members of each group of award categories.

Group (A) MICE/Business Events

For Events / Activities / Tours / Initiatives of brands, corporations, associations, government bodies, etc. for a defined trade, internal audience for motivation / incentive / knowledge exchange, communication and marketing.

Group (B) Experiential Marketing

For Campaigns / Events / Activities / Initiatives of brands, corporations, associations, government bodies, etc. for a defined consumer, for promotion, communication and marketing.

Group (C) Event Intellectual Properties

For Intellectual Properties (IP) and work / activities done in relation with IPs. Can be entered by the IP owner or any organizer / company related to the IP with an acknowledgement / approval from the IP owner (treated as ‘client’ in this case).

Group (D) Experiential Celebrations

For various aspects of weddings, celebratory and social events.

Group (E) Experiential Management

For delivery of end-to-end production of an event while overcoming execution challenges.

For more information on WOW Awards Asia 2017 Jury. Click here

The five groups of categories are MICE/Business Events, Experiential Marketing, Event Intellectual Properties, Experiential Celebrations and Experiential Management.

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