Viraf Sarkari, Alia Bhatt, Salman Khan Katrina Kaif and Andre Timmins at the Official IIFA Press Conference, Mumbai

18th Edition of IIFA Weekend & Awards In New York Set to be Grandest Celebration of Indian Cinema

by  EVENTFAQS Bureau Entertainment | June 6, 2017 | News

IIFA Salman Khan Katrina Kaif Alia Bhatt Nexa

The International Indian Film Academy (IIFA) has recently announced the 18th edition of the most spectacular celebration of Indian Cinema worldwide that will be hosted in the city of New York, from July 13th – 15th, 2017 this year. The NEXA IIFA Awards Powered by VIVO is among the most coveted and highly anticipated award celebrations that honors the very best of Indian Cinema with the highest level of achievement seen through the glamorous IIFA statuette.

The NEXA IIFA Awards will air exclusively on COLORS – the Broadcast Partners, with the Title Sponsor NEXA, Official Airline Partner- AIR INDIA and Powered by VIVO.

To reveal some of the exciting details about the upcoming NEXA IIFA Awards Powered By VIVO, Bollywood’s superstar Salman Khan was joined by leading ladies Katrina Kaif and Alia Bhatt at the official IIFA press conference in Mumbai on June 1 at Taj Lands End. Additionally, encapsulating IIFA’s aim to build bridges across cinemas, businesses, communities and nations, creating everyone’s dream: “One People. One World” a LIVE Video Conference with 5 Cities globally- New York, London, Dubai, Chicago and Houston was also held post the press conference.

Commenting on the occasion, Salman Khan said, “It always feels great to be a part of the IIFA Movement and I look forward to the 2017 IIFA Awards.”

Katrina Kaif added to him by saying, “I’m really excited and looking forward to performing at the IIFA Awards this year. It is such a great platform that not only showcases the celebration of cinema globally, but also it’s a great opportunity for us to reach out to our fans worldwide. I am excited that this year, it is happening in one of my favorite cities – New York!”

Speaking about her debut performance at IIFA, Alia Bhatt shares, “I am very excited to be a part of IIFA 2017, as this is going to be my debut at the IIFA Awards after 5 years in the industry. I am super excited that IIFA is being held in the beautiful city of New York. IIFA is all about togetherness and the celebration of the Indian cinema globally and I eagerly look forward to this celebration”.

Speaking on the occasion, Wiz Viraf Sarkari Director- Wizcraft International, the producers and creators of the IIFA movement, says, “It is amazing to see the excitement growing as we move closer to the biggest IIFA ever. For the first time in the Big Apple, IIFA will be a truly memorable experience for the audience with a mix of music, dance, culture and cinema. Capturing the very best of India with the use of world class production and a lineup of some of the most sought-after Bollywood celebrities, IIFA promises to be a great show at the spectacular MetLife Stadium. We are grateful for all the support and cannot wait for fans to see the Bollywood extravaganza come to life in July!”

IIFA Rocks has always been a star-studded affair with a mélange of glitz, glamour and star power. It is a celebrated global event that has been growing each year. This year, IIFA Rocks will celebrate 25 years of A. R. Rahman in the industry. The show is set to feature a never seen before medley of musicians that includes Diljit Dosanjh, Benny Dayal, Javed Ali, Neeti Mohan, Jonita Gandhi and Haricharan Seshadri. IIFA Rocks will be hosted by the charismatic duo Riteish Deshmukh and Manish Paul.

The highly anticipated NEXA IIFA Awards Powered by VIVO will witness stunning performances from Bollywood megastars such as Salman Khan, Alia Bhatt, Katrina Kaif, Shahid Kapoor, Sushant Singh Rajput and Kriti Sanon, to name a few. The host for the awards this year is the Bollywood Producer and Director, Karan Johar.”