INOX Launches New 7-Star Cinema at R City Mall: Where Technology Meets Opulence
by EVENTFAQS Bureau Industry Watch | June 2, 2017 | News
R City Mall INOX Shah Rukh Khan
INOX Leisure Limited, India's premier multiplex chain, is taking the movie viewing experience to a brand new dimension. Soon after launching India's first Laserplex at Nariman Point, Mumbai, INOX launched yet another 7-star cinema experience sprawling 58000 square feet in R City Mall at Ghatkopar, Mumbai. The new 9-screen multiplex, designed for the genuine film connoisseurs, was launched by Bollywood Superstar, Shah Rukh Khan on May 11.
Conceptualized by award winning architects Mesbur Smith & Associates, the 9-screen multiplex boasts of the latest technology one can imagine today, and more. Equipped with an IMAX screen, India's first and only laser projection format with 300% enhanced picture quality, explosive Dolby ATMOS sound, stunning life-like 4K resolution and Volfoni Smartcrystal solution for the brightest 3D projection, INOX at R City is where movie viewing moves to untouched boundaries.
Commenting on his experience, actor Shah Rukh Khan said, "This place radiates extravagance. After experiencing this 7-star cinema marvel, I can truly say that cinema viewing has reached a new level, both in terms of technology and luxury. I wish INOX at R City the very best and give its audience a heads up to get spoilt by its 7-star services. Live the Movie!"
Speaking on the launch, Siddharth Jain, Director, INOX Group of Companies said, "I am excited to present before you, another 7-star INOX, at R City, Mumbai, the all new and the one-of-its-kind multiplex in India. This multiplex is a technological delight for any cinema lover, and a luxurious entertaining destination to get pampered, while watching a movie. It truly highlights our efforts to provide the very best, in movie viewing experience in the country."
This multiplex boasts of some first-ever experiences in a cinema in the country:
- Interactive automated Box Office - One can browse, choose and pay for tickets on the interactive screen, which mirrors on the opposite side, where an Office Assistant can assist, if needed.
- Interactive menu - The interactive touchscreens in the concessions area help one to browse through the menu, while ordering food and beverages.
- An enthralling 550 square feet LED video wall in the lobby with full color, ultra-bright, full motion dynamic real-life like content display, is the largest in any theatre.
- An interactive gaming zone powered on a huge LED touchscreen.
R City additionally houses INSIGNIA, INOX's signature experience, which is the last word in luxury cinema entertainment. With INSIGNIA, guests enjoy a gourmet menu curated by master Chef Vicky Ratnani, butler-on-call and service by staff dressed in designer uniforms by Arjun Khanna, among other features. It also has KIDDLES, a fun zone for the tiny tots. This space in the lobby is for young children to spend time playing games and engaging in some creative activities, before the movie.
Soon after launching India's first Laserplex at Nariman Point, Mumbai, INOX launched yet another 7-star cinema experience sprawling 58000 square feet in R City Mall at Ghatkopar, Mumbai.