Axis Mutual Fund
Axis Mutual Fund, one of the leading asset management companies, came up with a unique initiative on the eve of Mother’s Day - to make another Mother’s Day. A day prior to Mother’s Day, Axis MF employees went to an Elders Home to spend time with few mothers, living their experiences and sharing the warmth as the employees would with their own mother.
“Little things in life make all the difference. While we celebrate special days with our loved ones, be it our parents or wife and children, it's always nice to make a day for the larger world out there and make them feel a little better,” says Karan Datta, Chief Business Officer – Axis Mutual Fund.
Basis this thought, Axis MF conceptualised the idea to celebrate Mother’s Day in an exceptional way by spending time with another mother. The intention was to experience those smallest special nuances with the mothers and pass on the message to all, that Mother’s Day can be made special to any mother and on any day.
A day prior to Mother’s Day, Axis MF employees went to an Elders Home to spend time with few mothers, living their experiences and sharing the warmth as the employees would with their own mother.