Sony Inspires Sales Staff to Reach their Potential with a ‘Guts to Glory’-Themed Conference

Marketing | May 23, 2017 | News

Sony Esquare Events & Promos The Leela Ambience Convention Hotel

Sony India organised a six-day Annual Conference to train their sales staff about their latest products at The Leela Ambience Convention Hotel from May 1 to 6. Conceptualised and executed by Esquare Eventz and Promos, the entire conference was attended by 200 people on each day from across India. The theme for the sales meet was Guts to Glory, with the underlying idea that “you only need to listen to your guts to reach to your glorious potential”.

The brief for this event was to conceptualise and execute an event that would a) instill zeal and energy into the minds of the sales staff, b) implant a sense of ownership in their hearts, and c) introduce them to new technology and devices. The challenge was to develop a universal event theme that would ignite inspiration today, but also keep the employees motivated in future. 

Accordingly, the action-packed agenda featured engaging sessions, products launches with a punch of innovation and technology, and interactive workshops. To add a fun element, every night a DJ took over to keep the guests entertained.

Gurbax Matharu, Training Head, Sony India remarked, “The quality of production was closely monitored, and Esquare Eventz made sure that all the 6 days went very smoothly without a glitch."

“At last, it was a successful 6 day of our partnership with Sony India and we look forward to many more to come in the near future,” added Jeet Ahuja, Managing Director, Esquare Eventz and Promos.

Hosted at the Leela Ambience Convention Hotel from May 1 to 6, the conference was managed by Esquare Eventz and Promos, and saw 200 people attend on each day.

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