Kyoorius Zee Melt Returns to Mumbai with its Third Edition

by  EVENTFAQS Bureau Business Events | May 23, 2017 | News

Zee Kyoorius NSCI

The Kyoorius Group recently announced the 3rd edition of Zee Melt 2017 in Mumbai. Zee Melt 2017 claims to be India’s biggest festival for disruptive marketing and communications, packed with content that will transform the way people perceive marketing, brands and consumers today.

Zee Melt 2017 will be held over three days, from May 31 to June 2, 2017 at the NSCI, Mumbai and will bring together the advertising, digital, marketing, media & PR industries. The event has been conceptualized in partnership with Google, Sakal Media Group, Facebook, Happy Finish, Kinetic, WatConsult and Fast Future Publishing.

Zee Melt 2017 will consist of a range of conferences, seminars, exhibitions, showcases, workshops and networking sessions for delegates by industry experts, catering to all experience levels. To name a few: D Shivakumar (Chairman & CEO, PepsiCo); Rajan Anandan (Vice President, South East Asia & India, Google); David Weeks (Executive Director, The Week); Nick Lanzafame (Director of Strategic Insights & Data Standards, BuzzFeed); Sarah Owen (Senior Editor, Marketing, WGSN); Dave Trott (Author, Blogger); and Nick Burfitt (Global Director & MD APAC, Kantar Media).

The content for Zee Melt 2017 is divided across four key pillars:

1. Learning – These events are based on imparting information, and provide inspiration in the form of vocational or skill workshops

2. Showcase and Gallery – To excite visitors with newer experiences, with curated content from partners

3. Networking – Encouraging new, meaningful and relevant interactions with people from the industry

4. Celebration – No festival is complete without opportunities to have a good time with peers and friends

Each of these pillars are being driven by content partners and participating brands.

Rajesh Kejriwal, CEO and Founder, Kyoorius commented, “It is a great pleasure for us to announce the third edition of Zee MELT 2017. Technology has become one of the most important tools in today’s marketing ecosystem. Consumers are now more aware, empowered and this is compelling brands to come up with strategies that offer real value in exchange. We are witnessing an evolution in marketing technology and this is changing the way we view marketing and marketing communications. Zee MELT is a great platform for today’s leading marketers, media professionals and creatives to come and learn from their peers and to get hands on with the latest marketing and communications innovations. Over 1500 CMOs, Head of Digital to Product Innovators, top-notch creatives, marketers and media professionals will be attending the three-day convention. It is a great opportunity for us to have partnered with Google, Sakal Media Group, Facebook, Happy Finish, Kinetic and Fast Future Publishing. Their partnership will bring in enhanced content to the platform making it a successful event”.

Sunil Buch, CEO, ZEE Talent and ZEE LIVE & Head, Corporate Brand & Communications, ZEE Entertainment Enterprises Ltd. said, “We’re proud to present the 3rd edition of ZEE Melt 2017, which as a brand intellectual property, has grown and embraced by the industry at large. ZEE MELT offers the industry a stage to curate and display thoughts and learning’s which are crucial for the players to stay up in the competitive environment. I’m glad that the upcoming edition is all set to be presented in an enhanced format, with some of the world’s most renowned speakers lined up to address the CMOs on issues pertinent to their roles.”