10 travellers, 4325 kilometers, 3 Nations: Nexa Journeys on Asian Highway 1 Driven by S-Cross

by  EVENTFAQS Bureau Entertainment | May 19, 2017 | News

Nexa Worldwide Media Discovery Channel

Much to the delight of car fanatics and travel junkies, ‘NEXA Journeys On Asian Highway 1 Driven By S-Cross’, the first ever travel show covering the entire stretch of the Asian highway is all set to launch this month. The series will showcase less explored territory which has raised curiosity among discerning travellers keen to take up the journey on the ultimate cross country road trip. The adventurous journey of five celebrities on Asian Highway 1 (AH1), will premiere on May 21 on Discovery Channels (Discovery, Discovery Turbo and Discovery HD).

This one-of-a-kind travel show brings together an exclusive partnership between Nexa, symbolic for new experiences, and WorldWide Media, a leading lifestyle and entertainment company. To provide a stunning cinematic experience for its viewers, this show will capture the journey of five different travellers and celebrities.

Speaking on the initiative R.S. Kalsi, Executive Director, Marketing & Sales, Maruti Suzuki said, “NEXA marks the first initiative by an automobile company to go beyond selling cars and create a new format of lifestyle experience for the customers. NEXA Journeys is not just about being able to explore new places; it’s about indulging your senses and experiencing new things, trying something unthought-of. Tasting the feeling that money can’t buy. NEXA Journeys on Asian Highway 1’, is one-of-a-kind travel show that aims to provide a new exclusive format for experience seekers.”

Commenting the launch, Deepak Lamba, CEO, Worldwide Media added, “The series marks WWM’s foray into television production, our aim is to provide holistic branding and marketing solutions to brands we work with, in NEXA we found the ideal partners, to co-create a unique property through cutting-edge content. Nexa Journeys on Asian Highway 1’ is truly experiential in its form, and tick marks all the relevant boxes to reinforce the new age phenomenon of content marketing. Our portfolio brands Top Gear Magazine India and Lonely Planet Magazine India are on board as marketing partners and they already have a strong credibility in the auto and travel space which will reflect in the show’’.

Identifying the travellers for this epic road trip began with choosing five passions viz. acting, cooking, photography, singing and an auto enthusiast. Basis this, five celebrities were chosen, who associate strongly with these passions in their life. Entries were then invited from across India to select five interesting personalities who will accompany the five celebrities through this journey.

Actress Pallavi Sharda, Chef Saransh Goila, Fashion photographer Taras Taraporvala, Editor of TopGear Magazine Girish Karkera, Singer Natalie Di Luccio, Professional race car driver Hussein Kachwala, Cinematographer Sai Sanil, Media consultant Naved Farooqui, Musician Kunal Kundu and PR consultant and content writer Madhurima Roy will be seen on board taking this life-changing experiential journey. Apart from this, the show will also encapsulate and showcase the different passions of each of the participants.

This seven-episode series will cover the journey of a lifetime for these 10 people which begins from Delhi, as they travel through UP to Varanasi, exploring the treasure trove of culture the oldest city in the world has to offer. Crossing Jorhat in Assam they visit the serene tea gardens as they continue to Majuli, the biggest river island in the world situated in the Brahmaputra. Here they experience the unique culture of the locals, travelling on-board ferries which are a way of life on this island. Moving on further to Kohima, a hilly district in Nagaland, they discover the indigenous tribes, their music and the matriarchal society characteristic to most north eastern states. From here their next stop is Manipur to witness the border town of Moreh, located on the India-Myanmar border in the Chandel district, which ignites a sense of patriotism amongst the travellers. Further they crossed the borders of India and move into Bagan in Myanmar known for the Bagan Archaeological Area, where more than 2,000 Buddhist monuments tower over the pristine green plains, this also gives our travellers a peak into the Buddhist culture. In the final leg of the trip, they begin their journey from Myanmar to Bangkok in Thailand which marks the completion of this epic journey.

10 traveller’s, 4325 kilometers, 3 nations, one long road trip, here it’s not about the destination but about the journey, experiencing the new, the different and the diverse, exactly what this road trip offers.