KidZania India Ties Up with Adidas where Kids Can Design their Own Shoe
by EVENTFAQS Bureau Entertainment | May 12, 2017 | News
KidZania, a Global Indoor Theme park that inspires, educates & empowers children, helping them understand & manage their world better, has tiedup with adidas, the world’s leading sportswear innovator, for an exciting and fun learning “#adidiasbyme” activity this summer at KidZania in Delhi NCR & Mumbai. The initiative will take place form May 7 to June 13 in Mumbai, and from May 7 to June 30 in Delhi NCR.
Every kid is unique, has their own style, and a story to tell. Kids can now be the Chief Shoe Designer - where kids get to create one of the best model of adidas shoe by designing their own patterns, choosing colours and even customizing the shoe with their name; and build their own shoe-story at KidZania.
Sean van Wyk, Senior Marketing Director, adidas India remarked, “Young athletes are the best source of creativity and this activity will give kids a chance to design & reinvent their favourite shoe. adidas understands the power of open-source and we strive to unleash creativity through the #adidasbyme contest. We want the kids to see themselves as the Creators and bring the winning designs to life.”
Speaking on this innovative initiative, Viraj Jit Singh – Chief Marketing Officer, KidZania India added, “KidZania empowers children with life skills through real-life role-plays experiences that introduces them to different industries and the world of work. The experience at KidZania ignites curiosity and imagination. This essence of the KidZania experience comes alive with our unique partnership with adidas India for the #adidasbyme initiative where children get a chance explore their creativity and design their own shoe. adidas connects the experience to the real world by manufacturing the shoe designed by and for one lucky winner."
Visitors at KidZania Delhi NCR & KidZania Mumbai are invited to unleash their creativity by painting and customizing their own shoe at the #adidasbyme event and submit your entries. The winner gets his/her shoe creation turn into reality by adidas and also wins gift vouchers from adidas & KidZania. The winning shoe will also be displayed at KidZania and at select adidas stores. What’s more - Kids across India can also be a part of this campaign. They can simply visit KidZania India website to participate and submit their entries.#adidasbyme
Starting May 7, KidZania invites all young Creators, engineers, makers, dreaming designers and innovators to reinvent footwear design.