Candid Marketing Wins the Activation Mandate for Too Yumm Guilt-Free Snacks
by EVENTFAQS Bureau Industry Watch | May 10, 2017 | News
The RP - Sanjiv Goenka Group, on May 8, 2017, announced its entry into the FMCG space with the Too Yumm brand of guilt-free snacks. Candid Marketing has been chosen as the Brand Activation partner for the brand to land the brand in 3 key markets – Pune, Gurgaon & Kolkata.
Candid bagged the business on its sound strategic thinking in line with the brand’s vision and excellent track record in designing technology led brand experiences.
The Too Yumm brand focuses on tapping into the guilt free snacking market, with its proposition of #NoSharam. Candid will be working closely with various stakeholders to create brand buzz and help consumers get a taste of the products while maintaining the #NoSharam imagery.
The brand will be activated across touch points - Malls, Corporate Parks, Modern Trade Outlets, Residential Complexes, Cinemas, Bars & Pubs. A load of fun, guerilla marketing stunts are also lined up for the brand and will be on show soon!
“Working on the brand pitch was very exciting! Our ability to marry insightful ideas with sound strategy, backed by our focus on tech enabled brand experiences, got us through. What adds to the excitement is the collaboration with various agencies to deliver an integrated campaign!” says Puneet Malhotra, Managing Partner, Candid Marketing.
Candid bagged the business for its sound strategic thinking in line with the brand’s vision and excellent track record in designing technology-led brand experiences.