Impact Communications, Dialogue Factory & JWT Top Metal Charts at RMAI Flame Awards 2017

by EVENTFAQS Bureau Business Events | May 2, 2017 | News

Impact Communications RMAI Flame Awards Vivanta by Taj

The RMAI Flame Awards Asia 2017 and Flame Leadership Awards, which recognise Asia’s best corporate and individual Rural Marketing works, were announced on April 28, 2017 at a glittering evening full of entertainment, excitement and euphoria at Vivanta by Taj Dwarka in New Delhi. The ceremony was hosted by the lively and impassioned Sanchali Arora.

The entries this year at Flame Awards Asia ‘17 were invited from India and other Asian countries. These were graded across four criteria: Concept, Activity, Amplification and Results. Campaigns & Initiatives that launched or debuted between January 1 and December 31, 2016 were eligible to enter the competition.

Over 300 Business leaders, corporate, GOI & leading rural marketing agency representatives attended the presentation ceremony. Dialogue Factory and Impact Communications had a tie as both won four Golds, followed by JWT with 3 Golds. Impact Communications emerged as the biggest winner of the night clinching as many as 18 metals with its recently launched digital vertical Natter bringing home 5 metals.

Among the International entrants Lemon Pvt. Ltd. won the maximum metals (6) including 2 Golds, 2 Silver and 2 Bronze.

RMAI also felicitated Business leaders, industry professionals for their extraordinary contribution in Rural Marketing & Development sector with the Flame Leadership Awards 2017.

Check out the winners of the Flame Leadership Awards 2017 Below.

Name of Recipient	Designations	Organization
Dwipal Kumar Bose (Lifetime Achievement Award 2017)	Mentor and Adviser; Social and Rural Enterprises	Independent Communication Consultant
Anila Gopal	Global Social Mission Director, Lifebuoy	Hindustan Unilever Ltd.
Ashok Saini	Head Marketing - Neurolife	Abbott Laboratories
Dr. L.K.Pandey	Managing Director	Ananya Seeds Pvt. Ltd.
Indranath Roy	Associate Director - Head of Sales Route to Market & Rural Strategy	Mondelēz International
Kamal S. Quadir	Chief Executive Officer	bKash, Bangladesh
Mohan Ji Saxena	Managing Director	Ayurvet Limited
Neha Barjatya	Head of Businesss Marketing & Digitizing India initiatives	Google India
Premjit Lal	Director, National e-Governance Division	Ministry of Electronics & IT, Govt. of India
Puneet Vidyarthi	Head Rural Business & Digital Innovations	JCB India Limited
Punit Chadha	Div. Head and GM - Sales (Commercial & Rural Marketing)	Maruti Suzuki India Limited
Shri Ajaybhai H. Patel	Chairman	The Gujarat State Co-operative Bank Ltd.
Ujjwal Shakya	Managing Director & Co-founder	Lemon Pvt. Ltd., Nepal

Renowned Rajasthani Folk Singer, Ghazi Khan, recipient of Young Talent Award by the Ministry of Culture, Government of India, entertained the audiences with his melodious performance. The entire event was managed by Event Crafter and powered by Maruti Suzuki India Ltd. The award ceremony was followed by cocktails & dinner.

Check Out the Winners of RMAI Flame Awards 2017 below.

Company	Category	Campaign Name	Metal
Coromandel International Limited	Best ATL Campaign of the year	Cashless transactions at MGCs campaign	Gold
Milestone Brandcom	Best ATL Campaign of the year	Airtel Toluscope	Silver
Vritti Solutions Ltd	Best ATL Campaign of the year	Audio Nildhana	Bronze
Dialogue Factory	Best Campaign Leveraging Technology Experience & Engagement	Apne Mann Ki Baat - DFP	Gold
NATTER	Best Campaign Leveraging Technology Experience & Engagement	Technology Se Tarakki Tak - Mahindra Technology Mahotsav	Silver
NATTER	Best Campaign Leveraging Technology Experience & Engagement	Apollo Load Ka Champion	Bronze
Amar Ujala Publications Ltd.	Best Consumer @ Retail Campaign of the year	Dabur Fem 'Bleach Experience The Change' Campaign	Silver
Coromandel International Limited	Best Consumer @ Retail Campaign of the year	Gromor Anubandham	Bronze
Impact Communications	Best Consumer @ Retail Campaign of the year	Tata Coffee Grand	Bronze
Jagran Pehel	Best CSR Campaign of the year	Dettol Banega Swachh India - Changing Behaviour: Creating Sanitation Change Leaders	Gold
Marketing Keeda	Best CSR Campaign of the year	Missed Call for Tree Plantation	Bronze
MART	Best CSR Campaign of the year	TATA - Young Astronomer Talent Search	Bronze
Dialogue Factory	Best Government Campaign of the year	Khushali Diwas - DFP - GOI	Gold
Impact Communications	Best Government Campaign of the year	Mili Meri Pragati Ko Raftar	Silver
Dialogue Factory	Best Government Campaign of the year	Digital India Outreach	Bronze
Creo Communications Pvt Ltd	Best Innovative Campaign of the year	Asian Paints Hamro Nepal (Our Nepal)	Gold
Market Innovation and Ideas Limited	Best Innovative Campaign of the year	Wheel Rural Shoppers Activation	Bronze
J. Walter Thompson	Best Integrated Campaign of the year	Unicef Routine Immunization: Every Half Counts	Gold
Vritti Solutions Ltd	Best Integrated Campaign of the year	Navratna Oil - Sukun ka Safar at Ujjain Mela	Silver
LEMON Pvt. Ltd.	Best Integrated Campaign of the year	Ncell Mela 2016	Silver
Pulp Strategy Communications Pvt Ltd	Best Integrated Campaign of the year	Ek Kadam Unnati Ki Aur	Bronze
Market Access Providers Ltd. Bangladesh	Best Integrated Campaign of the year	Lifebuoy School of 5	Bronze
Usha International Ltd	Best Last Mile Initiative of the year	SAMPARK - Integrated Distribution	Gold
Dialogue Factory	Best Last Mile Initiative of the year	Ujjwal Bhaivshya Abhiyan	Silver
Impact Communications	Best Last Mile Initiative of the year	RB Vriddhi	Bronze
Impact Communications	Best Long Term Campaign	Horlicks Swasthya Abhiyan	Gold
LEMON Pvt. Ltd.	Best Longterm Campaign	Real School Of Nepal 2016	Gold
MART	Best Product Seeding Campaign of the year	Dr. Fixit Jodi	Gold
Impact Communications	Best Product Seeding Campaign of the year	RB Vriddhi	Silver
Mccann Erickson	Best Social Development Campaign of the year	Banega Swachh India	Gold
Sakal- Agrowon	Best Social Development Campaign of the year	Agrowon Sarpanch Mahaparishad 2016	Silver
Usha International Ltd	Best Trade Engagement Campaign of the year	Halla Bol	Gold
Impact Communications	Best Trade Engagement Campaign of the year	Dabur- Vatika WS/Maha Munafa offer	Silver
Dalmia Cement Bharat Limited	Best Trade Engagement Campaign of the year	Shop Boy contest / amar gaurav	Bronze
Market Access Providers Ltd. Bangladesh	Best Use of Digital Technology	Surf Excel One Scoop Challenge	Bronze
NATTER	Best Use of Mobile	RB Vriddhi	Gold
Coromandel International Limited	Best Use of Mobile	Voice of Gromor	Gold
NATTER	Best Use of Mobile	GSK CH - Mobile Sakhi	Bronze
Mahindra & Mahindra Ltd.	Best Use of Social Media	Mahindra Yuvo Launch Campaign	Gold
Geometry Global	Best Use of Social Media	#Saluteourfarmers	Bronze
Vritti Solutions Ltd	Best Use of Technology for Rural Reach	UBI at Audiowala Bus Stand	Silver
Impact Communications	Best Visibility & Visual Merchandising Campaign of the year	Dabur - Vatika WS/Maha Munafa offer	Gold
Impact Communications	Best Visibility & Visual Merchandising Campaign of the year	Blue Corridor Phase 2	Silver
Perfetti Van Melle India Pvt Ltd	Best Visibility & Visual Merchandising Campaign of the year	Juzt Jelly Bottles Shape Launch	Bronze
J. Walter Thompson	Brand Awareness Campaign of the year	Unicef Routine Immunization : Every Half Counts	Gold
Milestone Brandcom	Brand Awareness Campaign of the year	DABUR VATIKA LAJJA KAVACH	Silver
GREY RC & M	Brand Awareness Campaign of the year	Mahindra Imperio Terminal	Bronze
The Brand Brewery	Direct Marketing Campaign of the year	Sehat Ki Chuski	Gold
Dialogue Factory	Direct Marketing Campaign of the year	Khushali Diwas - DFP - GOI	Silver
J. Walter Thompson	Direct Marketing Campaign of the year	Mahindra Supro: Making Every Knock Count	Bronze
Impact Communications	Education and Awareness Initative / Programme for Rural Patient & Practitioners	Abbott Swarksha Camp	Bronze
Impact Communications	Education and Awareness Initative/Programme for Rural Patient & Practitioners	Making India Thyroid Aware	Gold
Impact Communications	Education and Awareness Initative/Programme for Rural Patient & Practitioners	Dabur Madhuraksha	Silver
CropIn Technology	Effective Use of Technology in Agri / Livestock Initiatives	Project Pratibha	Gold
Coromandel International Limited	Effective Use of Technology in Agri / Livestock Initiatives	ROI campaign	Silver
Milestone Brandcom	Experiential Marketing Campaign of the year	Star Plus Siya Ke Ram	Gold
LEMON Pvt. Ltd.	Experiential Marketing Campaign of the year	SetWet Style Stars 2073	Silver
Mindshare India	Experiential Marketing Campaign of the year	Selfie with Salman!	Bronze
Market Innovation and Ideas Limited	Experiential Marketing Campaign of the year	Pepsodent Super Dentist	Bronze
Market Access Providers Ltd. Bangladesh	Experiential Marketing Campaign of the year	Surf Excel One Scoop Challenge	Bronze
Impact Communications	Farmer Connect / Contact Programme / Initiative	Mahindra Technology Mahotsav	Bronze
Madison OOH	Farmer Connect / Contact Programme / Initiative	Valvoline Tractor Fit Kisan Super hit Campaign	Bronze
Geometry Global	Farmer Connect / Contact Programme/Initiative	#Saluteourfarmers	Silver
NATTER	Innovative Measurement & Monitoring Tools	RB Vriddhi	Silver
Dialogue Factory	Innovative Mesurement & Monitoring Tools	Digital India Outreach Dashboard	Gold
J. Walter Thompson	Innovative Mesurement & Monitoring Tools	Unicef Routine Immunization: Every Half Counts	Gold
Coromandel International Limited	Integrated Pesticide and Nutrition Management for Value Creation	Gromor Precision demos	Silver
Mahindra & Mahindra Ltd.	Launch/Re-Launch Event of the year	Launch of Mahindra Yuvo Tractor	Silver
Dialogue Factory	New On-Ground Property of the year	Coin of Life	Gold
Nebula Advertising Pvt. Ltd.	New On-Ground Property of the year	Mahindra Vishwakarma Pooja Mohatsav	Silver
J. Walter Thompson	New On-Ground Property of the year	Unicef : Ek Kahani Adhure Khilone Ki	Bronze
LEMON Pvt. Ltd.	Promotional Campaign of the year	Sprite Clear Bol Challenge 2016	Gold
Creo Communications Pvt Ltd	Promotional Campaign of the year	Always - A Happy Friend For You	Silver
LEMON Pvt. Ltd.	Promotional Campaign of the year	Close Up Love Fest 2017	Bronze
LEMON Pvt. Ltd.	Promotional Campaign of the year	Coca Cola Taste The Feeing	Bronze
Coromandel International Limited	Research Project of the year	Price Bench marking study	Silver
The Brand Brewery	Sales Promotion Campaign of the year	Dalda Divya Darshan	Silver
Milestone Brandcom	Small Budget Campaign of the year	Dabur Vatika Lajja Kavach	Gold
Vritti Solutions Ltd	Small Budget Campaign of the year	A Filmy look to your next door Saloons and Gyms by Zee group	Silver
Impact Communications	Small Budget Campaign of the year	GSK CH - RMP Advocacy Program	Bronze
Market Innovation and Ideas Limited	Small Budget Campaign of the year	Parachute Advansed Extra Care Hostel Campaign	Bronze
Outreach Nepal	Social Development & CSR Campaign of the year	Smart Family Pariwar Niyojan Smart Bancha Jeewan (Family Planning Makes A Smart Life)	Gold
Market Innovation and Ideas Limited	Social Development & CSR Campaign of the year	Spirit of Ramadan	Silver
Market Access Providers Ltd. Bangladesh	Social Development & CSR Campaign of the year	Sustainable Development of Women through ICT	Bronze
Vritti Solutions Ltd	Use of Traditional Congegration Platforms	Navratna Oil - Sukun ka Safar at Ujjain Mela	Gold
Milestone Brandcom	Use of Traditional Congegration Platforms	Dabur Vatika Lajja Kavach	Silver
Geometry Global	Use of Traditional Congegration Platforms	Pandarpur Yatra	Bronze

The winners of the Awards were announced amidst huge pomp and show in a glittering award ceremony hosted by emcee Sanchali Arora.

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Impact Communications, Dialogue Factory & JWT Top Metal Charts at RMAI Flame Awards 2017

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