Impact Communications, Dialogue Factory & JWT Top Metal Charts at RMAI Flame Awards 2017

Business Events | May 2, 2017 | News

Impact Communications RMAI Flame Awards Vivanta by Taj

The RMAI Flame Awards Asia 2017 and Flame Leadership Awards, which recognise Asia’s best corporate and individual Rural Marketing works, were announced on April 28, 2017 at a glittering evening full of entertainment, excitement and euphoria at Vivanta by Taj Dwarka in New Delhi. The ceremony was hosted by the lively and impassioned Sanchali Arora.

The entries this year at Flame Awards Asia ‘17 were invited from India and other Asian countries. These were graded across four criteria: Concept, Activity, Amplification and Results. Campaigns & Initiatives that launched or debuted between January 1 and December 31, 2016 were eligible to enter the competition.

Over 300 Business leaders, corporate, GOI & leading rural marketing agency representatives attended the presentation ceremony. Dialogue Factory and Impact Communications had a tie as both won four Golds, followed by JWT with 3 Golds. Impact Communications emerged as the biggest winner of the night clinching as many as 18 metals with its recently launched digital vertical Natter bringing home 5 metals.

Among the International entrants Lemon Pvt. Ltd. won the maximum metals (6) including 2 Golds, 2 Silver and 2 Bronze.

RMAI also felicitated Business leaders, industry professionals for their extraordinary contribution in Rural Marketing & Development sector with the Flame Leadership Awards 2017.

Check out the winners of the Flame Leadership Awards 2017 Below.

Name of Recipient  Designations Organization
Dwipal Kumar Bose (Lifetime Achievement Award 2017) Mentor and Adviser; Social and Rural Enterprises Independent Communication Consultant
Anila Gopal  Global Social Mission Director, Lifebuoy Hindustan Unilever Ltd.
Ashok Saini  Head Marketing - Neurolife Abbott Laboratories
Dr. L.K.Pandey Managing Director Ananya Seeds Pvt. Ltd.
Indranath Roy Associate Director - Head of Sales Route to Market & Rural Strategy Mondelēz International 
Kamal S. Quadir  Chief Executive Officer bKash, Bangladesh
Mohan Ji Saxena Managing Director Ayurvet Limited
Neha Barjatya Head of Businesss Marketing & Digitizing India initiatives Google India
Premjit Lal  Director, National e-Governance Division Ministry of Electronics & IT, Govt. of India
Puneet Vidyarthi Head Rural Business & Digital Innovations  JCB India Limited 
Punit Chadha Div. Head and GM - Sales (Commercial & Rural Marketing) Maruti Suzuki India Limited
Shri Ajaybhai H. Patel  Chairman The Gujarat State Co-operative Bank Ltd.
Ujjwal Shakya Managing Director & Co-founder Lemon Pvt. Ltd., Nepal

Renowned Rajasthani Folk Singer, Ghazi Khan, recipient of Young Talent Award by the Ministry of Culture, Government of India, entertained the audiences with his melodious performance. The entire event was managed by Event Crafter and powered by Maruti Suzuki India Ltd. The award ceremony was followed by cocktails & dinner.

Check Out the Winners of RMAI Flame Awards 2017 below.

Company Category Campaign Name Metal
Coromandel International Limited Best ATL Campaign of the year Cashless transactions at MGCs campaign Gold
Milestone Brandcom Best ATL Campaign of the year Airtel Toluscope Silver
Vritti Solutions Ltd Best ATL Campaign of the year Audio Nildhana  Bronze
Dialogue Factory Best Campaign Leveraging Technology Experience & Engagement Apne Mann Ki Baat - DFP Gold
NATTER Best Campaign Leveraging Technology Experience & Engagement Technology Se Tarakki Tak - Mahindra Technology Mahotsav Silver
NATTER Best Campaign Leveraging Technology Experience & Engagement Apollo Load Ka Champion Bronze
Amar Ujala Publications Ltd. Best Consumer @ Retail Campaign of the year Dabur Fem 'Bleach Experience The Change' Campaign Silver
Coromandel International Limited Best Consumer @ Retail Campaign of the year Gromor Anubandham Bronze
Impact Communications Best Consumer @ Retail Campaign of the year Tata Coffee Grand Bronze
Jagran Pehel Best CSR Campaign of the year Dettol Banega Swachh India - Changing Behaviour: Creating Sanitation Change Leaders Gold
Marketing Keeda Best CSR Campaign of the year Missed Call for Tree Plantation Bronze
MART Best CSR Campaign of the year TATA - Young Astronomer Talent Search Bronze
Dialogue Factory Best Government Campaign of the year Khushali Diwas - DFP - GOI Gold
Impact Communications Best Government Campaign of the year Mili Meri Pragati Ko Raftar Silver
Dialogue Factory Best Government Campaign of the year Digital India Outreach Bronze
Creo Communications Pvt Ltd Best Innovative Campaign of the year Asian Paints Hamro Nepal (Our Nepal) Gold
Market Innovation and Ideas Limited Best Innovative Campaign of the year Wheel Rural Shoppers Activation Bronze
J. Walter Thompson Best Integrated Campaign of the year Unicef Routine Immunization: Every Half Counts Gold
Vritti Solutions Ltd Best Integrated Campaign of the year Navratna Oil - Sukun ka Safar at Ujjain Mela Silver
LEMON Pvt. Ltd. Best Integrated Campaign of the year Ncell Mela 2016 Silver
Pulp Strategy Communications Pvt Ltd Best Integrated Campaign of the year Ek Kadam Unnati Ki Aur Bronze
Market Access Providers Ltd. Bangladesh Best Integrated Campaign of the year Lifebuoy School of 5 Bronze
Usha International Ltd Best Last Mile Initiative of the year SAMPARK - Integrated  Distribution Gold
Dialogue Factory Best Last Mile Initiative of the year Ujjwal Bhaivshya Abhiyan Silver
Impact Communications Best Last Mile Initiative of the year RB Vriddhi Bronze
Impact Communications Best Long Term Campaign Horlicks Swasthya Abhiyan Gold
LEMON Pvt. Ltd. Best Longterm Campaign  Real School Of Nepal 2016 Gold
MART Best Product Seeding Campaign of the year Dr. Fixit Jodi Gold
Impact Communications Best Product Seeding Campaign of the year RB Vriddhi Silver
Mccann Erickson Best Social Development Campaign of the year Banega Swachh India Gold
Sakal- Agrowon Best Social Development Campaign of the year Agrowon Sarpanch Mahaparishad 2016 Silver
Usha International Ltd Best Trade Engagement Campaign of the year Halla Bol Gold
Impact Communications Best Trade Engagement Campaign of the year Dabur- Vatika WS/Maha Munafa offer Silver
Dalmia Cement Bharat Limited Best Trade Engagement Campaign of the year Shop Boy contest / amar gaurav Bronze
Market Access Providers Ltd. Bangladesh Best Use of Digital Technology Surf Excel One Scoop Challenge Bronze
NATTER Best Use of Mobile RB Vriddhi Gold
Coromandel International Limited Best Use of Mobile Voice of Gromor Gold
NATTER Best Use of Mobile GSK CH - Mobile Sakhi Bronze
Mahindra & Mahindra Ltd. Best Use of Social Media Mahindra Yuvo Launch Campaign Gold
Geometry Global Best Use of Social Media #Saluteourfarmers Bronze
Vritti Solutions Ltd Best Use of Technology for Rural Reach UBI at Audiowala Bus Stand Silver
Impact Communications Best Visibility & Visual Merchandising Campaign of the year Dabur - Vatika WS/Maha Munafa offer Gold
Impact Communications Best Visibility & Visual Merchandising Campaign of the year Blue Corridor Phase 2 Silver
Perfetti Van Melle India Pvt Ltd Best Visibility & Visual Merchandising Campaign of the year Juzt Jelly Bottles Shape Launch Bronze
J. Walter Thompson Brand Awareness Campaign of the year Unicef Routine Immunization : Every Half Counts Gold
Milestone Brandcom Brand Awareness Campaign of the year DABUR VATIKA LAJJA KAVACH Silver
GREY RC & M Brand Awareness Campaign of the year Mahindra Imperio Terminal Bronze
The Brand Brewery Direct Marketing Campaign of the year Sehat Ki Chuski Gold
Dialogue Factory Direct Marketing Campaign of the year Khushali Diwas - DFP - GOI Silver
J. Walter Thompson Direct Marketing Campaign of the year Mahindra Supro: Making Every Knock Count Bronze
Impact Communications Education and Awareness Initative / Programme for Rural Patient & Practitioners Abbott Swarksha Camp Bronze
Impact Communications Education and Awareness Initative/Programme for Rural Patient & Practitioners Making India Thyroid Aware Gold
Impact Communications Education and Awareness Initative/Programme for Rural Patient & Practitioners Dabur Madhuraksha Silver
CropIn Technology Effective Use of Technology in Agri / Livestock Initiatives Project Pratibha Gold
Coromandel International Limited Effective Use of Technology in Agri / Livestock Initiatives ROI campaign Silver
Milestone Brandcom Experiential Marketing Campaign of the year Star Plus Siya Ke Ram Gold
LEMON Pvt. Ltd. Experiential Marketing Campaign of the year SetWet Style Stars 2073 Silver
Mindshare India Experiential Marketing Campaign of the year Selfie with Salman! Bronze
Market Innovation and Ideas Limited Experiential Marketing Campaign of the year Pepsodent Super Dentist Bronze
Market Access Providers Ltd. Bangladesh Experiential Marketing Campaign of the year Surf Excel One Scoop Challenge Bronze
Impact Communications Farmer Connect / Contact Programme / Initiative Mahindra Technology Mahotsav Bronze
Madison OOH Farmer Connect / Contact Programme / Initiative Valvoline Tractor Fit Kisan Super hit Campaign Bronze
Geometry Global Farmer Connect / Contact Programme/Initiative #Saluteourfarmers Silver
NATTER Innovative Measurement & Monitoring Tools  RB Vriddhi Silver
Dialogue Factory Innovative Mesurement & Monitoring Tools  Digital India Outreach Dashboard Gold
J. Walter Thompson Innovative Mesurement & Monitoring Tools  Unicef Routine Immunization: Every Half Counts Gold
Coromandel International Limited Integrated Pesticide and Nutrition Management for Value Creation Gromor Precision demos Silver
Mahindra & Mahindra Ltd. Launch/Re-Launch Event of the year Launch of Mahindra Yuvo Tractor Silver
Dialogue Factory New On-Ground Property of the year Coin of Life Gold
Nebula Advertising Pvt. Ltd. New On-Ground Property of the year Mahindra Vishwakarma Pooja Mohatsav Silver
J. Walter Thompson New On-Ground Property of the year Unicef : Ek Kahani Adhure Khilone Ki Bronze
LEMON Pvt. Ltd. Promotional Campaign of the year Sprite Clear Bol Challenge 2016 Gold
Creo Communications Pvt Ltd Promotional Campaign of the year Always - A Happy Friend For You Silver
LEMON Pvt. Ltd. Promotional Campaign of the year Close Up Love Fest 2017 Bronze
LEMON Pvt. Ltd. Promotional Campaign of the year Coca Cola Taste The Feeing Bronze
Coromandel International Limited Research Project of the year Price Bench marking study Silver
The Brand Brewery Sales Promotion Campaign of the year Dalda Divya Darshan Silver
Milestone Brandcom Small Budget Campaign of the year Dabur Vatika Lajja Kavach Gold
Vritti Solutions Ltd Small Budget Campaign of the year A Filmy look to your next door Saloons and Gyms by Zee group Silver
Impact Communications Small Budget Campaign of the year GSK CH - RMP Advocacy Program Bronze
Market Innovation and Ideas Limited Small Budget Campaign of the year Parachute Advansed Extra Care Hostel Campaign Bronze
Outreach Nepal Social Development & CSR Campaign of the year Smart Family Pariwar Niyojan Smart Bancha Jeewan (Family Planning Makes A Smart Life) Gold
Market Innovation and Ideas Limited Social Development & CSR Campaign of the year Spirit of Ramadan Silver
Market Access Providers Ltd. Bangladesh Social Development & CSR Campaign of the year Sustainable Development of Women through ICT Bronze
Vritti Solutions Ltd Use of Traditional Congegration Platforms Navratna Oil - Sukun ka Safar at Ujjain Mela Gold
Milestone Brandcom Use of Traditional Congegration Platforms Dabur Vatika Lajja Kavach Silver
Geometry Global Use of Traditional Congegration Platforms Pandarpur Yatra Bronze

 

The winners of the Awards were announced amidst huge pomp and show in a glittering award ceremony hosted by emcee Sanchali Arora.

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