Skechers Gets Delhi Walking with Sidharth Malhotra and Toast Events

by  EVENTFAQS Bureau Marketing | April 26, 2017 | News

Skechers Toast Events

Skechers, the second largest sports and lifestyle footwear brand in the US, known for its high-performance shoes in Running, Walking & Training, introduced their new range – Skechers Gowalk4^TM. Designed with the innovative 5 GEN cushioning, the next generation of resalyte which provides more cushioning and energy return on every step to support in walking.

Creating an experience inviting Delhi, the brand partnered with Toast Events to plan and execute a Walkathon, launching their Gowalk4^TM with Bollywood Actor Sidharth Malhotra. The event was crafted to represent how Walking is a Sport and Skechers being the only brand to create footwear for Walking. The Walkathon took place on February 19 at Connaught Place.

At the event, Sidharth put the shoes to the test as she showcased the diverse range of these new age lightweight and comfortable GO Walk4 shoes that are available in a spectrum of bold colours in slip on and lace up categories. Dressed in smart casuals, Sidharth sported his favourite pair from the collection. The vibrant and energetic actor spoke passionately about the brand saying, “Skechers is one of my personal favourites and I think it is a must-have for every fitness enthusiast like me. The brand offers a wide range of shoes that caters to every fitness need. Their trendy designs, distinct engineered technology and vibrant colours make being fit look so cool.”

Creating the event experience right outside the newly opened Skechers store, the venue enveloped branding of Go Delhi Go with Skechers. In an interesting creation was a terrain installation created for participants to experience the GO Walk4 shoes along with creative branding showcasing Skechers.

Speaking on the occasion, Rahul Vira, CEO, Skechers South Asia Pvt Ltd said, “Skechers has always promoted fitness and this is just our way of making fitness feel and look better with our new Go Walk4 collection. Crafted with the Goga Max Technology, these shoes are light-weight and designed with innovatively engineered wire mesh that provides cooling and extra cushioning than the regular walking shoes. They are durable and engineered with both comfort and style.”

Talking about the event, Michelle Sanghvi, Head – Client Servicing, Toast Events remarked, “Skechers is a market leader for walking shoes and with this event we wanted to establish the concept of the event in an integrated experience where participants experience it live. While a dedicated team worked on the event plan, we reaped the fruits of our labour as hundreds of participants came to walk at CP.”

Gautam Mehta, Operations Lead, Toast Events added, “Creating an event like this at CP was a challenge as it has never been done before. We wanted to make sure that no stone was unturned and the event was a great success as the participants really enjoyed and walked the inner circle at CP making walking a sport.”