Young Mirchies Creates a Virtual Host for Infinova Group at Secutech 2017

by  EVENTFAQS Bureau Business Events | April 24, 2017 | News

Young Mirchies Secutech event technology

The Infinova Group is an ISO 9001 certified American security products manufacturer focused on producing quality and reliable technology solutions. The brand enjoys global presence and is headquartered at New Jersey, USA.

Infinova was also one of the prime participants of the recently held Secutech India Exhibition that took place from April 6 to 8 at the Bombay Exhibition Center, Mumbai. At the expo, the brand aimed at creating an out of the box experience at their stall. Young Mirchies, a new age event management agency was roped in by the brand to manage their presence at the exhibition.

Young Mirchies began working on the client brief by developing a clear understanding of Infinova’s most premier offerings and their cameras. The agency then conceptualized the concept of an “On Demand” Virtual Host – an Innovative technology where a Virtual Model spoke about, Infinova’s Camera’s with beautiful visual animations and each time when a product marker was shown to her, she gave information for that particular product. This was one of the the first time in India when an On-Demand Virtual Host was used to promote a brand.

The activity caught a lot of eyeballs at the event and added immense value to Infinova’s presence at the expo, drawing in huge crowds at their stall.

Speaking about it Milind Borkar, Vice President, Infinova, March Networks & Swann Middle East, SAARC & Africa mentioned “We are very happy to be associated with Young Mirchies for the 1st time at Secutech show. We are so happy with their technology offerings that we would like to bring them on board again for our Dubai Intersec Show in 2018”.

Nitin Amin, Marketing Manager, Infinova Group added, “We are enthralled with the response we got from the Virtual Host as it further enhanced the look of the booth. We got a good number of visitors at the stall and we appreciate the kind of work Young Mirchies has done. They have been very process oriented throughout the project and we look forward to more such engagements with them to attract more visitors, thereby helping generate more business.”

Mitesh Rakheja, Founder, Young Mirchies commented, "In today’s changing face of events, we thrive to innovate and introduce concepts that would enable the customer to showcase its brand in a unique way, our experiential marketing segment is all about those innovations. We are grateful to the Infinova Group who appreciated our work and want to extend that further for their international shows too. This really pays off for the hard work and dedication our team has put into the project, overcoming the challenge of displaying multiple products, various features in each product all in real-time and on-demand. We look forward to come up with many such customised out of the box offerings for them on long term basis”.