RMAI Reveals First Batch of Shortlisted Entries for Flame Awards Asia 2017 (India Segment)
by EVENTFAQS Bureau Business Events | April 21, 2017 | News
RMAI RMAI Flame Awards Sanjay Kaul
Rural Marketing Association of India (RMAI), the apex body in the domain of Rural Marketing in the country Is ready to host the 8th edition of Flame Awards Asia 2017 on April 28, 2017 at Taj Vivanta, Dwarka. RMAI Flame Awards Asia is the most coveted and exclusive rural marketing awards platform in the country. To enhance the reach of these awards and to celebrate the best rural marketing practices from South Asia, RMAI this year had added categories exclusively for international contestants and rural marketing journalists as well.
The grand Jury meet for the selection of shortlisted entries for was held on April 18 at Vivanta by Taj, Dwarka. The meet saw a highly-experienced jury drawn from diverse industry sectors of India and participating countries including the Jury Chair S Sivakumar- CEO – ITC Ltd deliberating for long hours to boil down the final nominations for each category of the awards from over 25 International and 225 domestic entries this year. Ernst & Young were the official tabulators for the screening process.
Commenting on the jury screening, Sanjay Kaul, President, RMAI said, "We are overwhelmed with the kind of response we have received this year, especially from overseas. This edition of Flame is seeing many firsts; new categories, diversified sectors, many new entrants and in fact many new participating countries. Flame Awards have now become an excellent platform to Collaborate & Co-share best of the best Rural Marketing practices not only in India but also in Asia."
The shortlisted entries from the Emerging Markets segment were revealed earlier today.
Also Read: RMAI Announces Shortlisted Entries of the Emerging Markets Category for Flame Awards Asia 2017
Below is the first batch of shortlisted entries from the India segment categories.
| Flame Awards 2017 |
|
| Shortlisted Finalist |
|
| |
|
|
| Digital Social Media |
| Sr. No |
Sub-category |
Campaign Name |
| 1 |
BEST USE OF SOCIAL MEDIA |
#Saluteourfarmers |
| 2 |
BEST USE OF SOCIAL MEDIA |
AIRTEL ILLUMINATED WALL PAINTINGS |
| 3 |
BEST USE OF SOCIAL MEDIA |
Family Jingalala |
| 4 |
BEST USE OF SOCIAL MEDIA |
Mahindra Yuvo Launch Campaign |
| 5 |
BEST USE OF SOCIAL MEDIA |
Music+ |
| |
|
|
| Digital Social Media |
| Sr. No |
Sub-category |
Campaign Name |
| 1 |
BEST CAMPAIGN LEVERAGING TECHNOLOGY EXPERIENCE & ENGAGEMENT |
Apne Mann Ki Baat - DFP |
| 2 |
BEST CAMPAIGN LEVERAGING TECHNOLOGY EXPERIENCE & ENGAGEMENT |
Apollo Load Ka Champion |
| 3 |
BEST CAMPAIGN LEVERAGING TECHNOLOGY EXPERIENCE & ENGAGEMENT |
Mili Meri Pragati Ko Raftar |
| 4 |
BEST CAMPAIGN LEVERAGING TECHNOLOGY EXPERIENCE & ENGAGEMENT |
Selfie with Salman! |
| 5 |
BEST CAMPAIGN LEVERAGING TECHNOLOGY EXPERIENCE & ENGAGEMENT |
Technology Se Tarakki Tak - Mahindra Technology Mahotsav |
| |
|
|
| Integrated & Social Development |
| Sr. No |
Sub-category |
Campaign Name |
| 1 |
BEST CSR CAMPAIGN OF THE YEAR |
AIRTEL ILLUMINATED WALL PAINTINGS
DABUR VATIKA LAJJA KAVACH
Dettol Banega Swachh India - Changing Behaviour: Creating Sanitation Change Leaders |
| 2 |
BEST CSR CAMPAIGN OF THE YEAR |
| 3 |
BEST CSR CAMPAIGN OF THE YEAR |
| 4 |
BEST CSR CAMPAIGN OF THE YEAR |
Missed Call for Tree Plantation |
| 5 |
BEST CSR CAMPAIGN OF THE YEAR |
TATA- Young Astronomer Talent Search |
| |
|
|
| Sr. No |
Sub-category |
Campaign Name |
| 1 |
BEST INTEGRATED CAMPAIGN OF THE YEAR |
Dharma Chef |
| 2 |
BEST INTEGRATED CAMPAIGN OF THE YEAR |
EK KADAM UNNATI KI AUR |
| 3 |
BEST INTEGRATED CAMPAIGN OF THE YEAR |
Gromor Rythu Khazana campaign |
| 4 |
BEST INTEGRATED CAMPAIGN OF THE YEAR |
Navratna Oil - Sukun ka Safar at Ujjain Mela |
| 5 |
BEST INTEGRATED CAMPAIGN OF THE YEAR |
Unicef Routine Immunization: Every Half Counts |
| |
|
|
| Sr. No |
Sub-category |
Campaign Name |
| 1 |
BEST LONG TERM CAMPAIGN |
Horlicks Swasthya Abhiyan |
| 2 |
BEST LONG TERM CAMPAIGN |
Rural Upliftment through High Quality Seeds |
| 3 |
BEST LONG TERM CAMPAIGN |
SBZ campaign |
| 4 |
BEST LONG TERM CAMPAIGN |
SPANDAN |
| 5 |
BEST LONG TERM CAMPAIGN |
Unicef Routine immunizationy: Every Half Counts |
| |
|
|
| Sr. No |
Sub-category |
Campaign Name |
| 1 |
BEST SOCIAL DEVELOPMENT CAMPAIGN OF THE YEAR |
Agrowon Sarpanch Mahaparishad 2016 |
| 2 |
BEST SOCIAL DEVELOPMENT CAMPAIGN OF THE YEAR |
Banega Swachh India |
| 3 |
BEST SOCIAL DEVELOPMENT CAMPAIGN OF THE YEAR |
Mobile Medical Unit |
| 4 |
BEST SOCIAL DEVELOPMENT CAMPAIGN OF THE YEAR |
SEHAT KI CHUSKI |
| 5 |
BEST SOCIAL DEVELOPMENT CAMPAIGN OF THE YEAR |
SHUBH BHOJAN KI SHUBH SHURUWAT |
The second batch of shortlisted entries for the RMAI Flame Awards 2017 (India Segment) will be announced on April 21, 2017. Watch out this space for more.
The 8th edition of Flame Awards Asia 2017 will be held on April 28, 2017 at Taj Vivanta, Dwarka