Pentagon Associates With Times Network to Curate Their Presence at Goa Fest 2017

Marketing | April 19, 2017 | News

Goa Fest Pentagon Events Times Group Zoom TV

Pentagon Events and Activations, was recently spotted at Goa Fest which took place from April 6th to 8th, 2017 as for the third consecutive year, the agency handled complete branding and activations solutions for Goa Fest’s presenting sponsor, The Times Network. Pentagon Events was also responsible for curating the Zoom Party on April 7th and executing the Times of India Innovation Roadshow that took place on all 3 days of the Fest.

In this exclusive feature at EVENTFAQS, let’s have a look at some of the stunning work done by the agency.

The Times Network

As one of the most prominent television networks in India The Times Network is the parent company to 8 of India’s leading television channels; Times Now, ET Now, Romedy Now, Movies Now, Movies Now 2, MN+, Zoom and the recently launched, Mirror Now. Ensuring prominent visibility for each of these channels while painting their individuality was imperative to the network.

The first, most striking visual when entering the Goa Fest venue, is the entry walkway and arch and Pentagon took note of the high visibility quotient by branding it with the networks current brand campaign- ‘The Number 1 news channel: Times Now’. The long walkway post the arch proudly depicted the Times Now anchors. The agency’s well designed walkway fused many elements in a tasteful display of contemporary design.

Designed by Pentagon, the multiple branded installations at the venue, reflected the Times Network’s channels individually and excellently. Keeping in mind the need for multidirectional visibility, the agency also designed 3 sided installations with a different channel featured on each side.

The Zoom Party

Over the last few years, The Zoom party has become a signature event for the Times Network at Goa Fest. Taking placing on the second night of Goa Fest, it was important for the party to be the highlight of the attendees’ Goa Fest experience.

A memorable night for everyone who came, Pentagon had designed and executed the Zoom Party for 3 consecutive years now, giving the agency an astute understanding of significance to the brand as well as the atmosphere which they intend to create at it. Truly capturing the spirit of free spirited Goa, the party had a ‘Bollywood neon’ theme and reflected the same in everything from the photo op moments, to music as well as in the event promoters, the ambiance and the entertainment.

The Times of India Innovation Roadshow

Pentagon also organized the Times of India Innovation Roadshow at Goa Fest 2017. The Innovation Roadshow venue featured a contest which saw significant participations. Many of whom won giveaways and the chance to win a trip to Cannes.

Speaking about their relationship with Times Network, Khushbu Vaid- Director Pentagon Events & Activations; said “An event intended for the media industry, Goa Fest poses a challenge for us to interpret the Times Network’s brand ethos in a way that would be innovative, and stand out among the other participants. As a team, we value the trust they place on us year on year, and endeavor to raise the bar each time.”

Goa Fest took place from April 6th to 8th, 2017

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